Ad Campaigns
Cleartrip unveils first ad campaign with Mahendra Singh Dhoni
Mumbai: Cleartrip’s new brand ambassador and cricketing icon, Mahendra Singh Dhoni, marked his debut innings with the brand’s latest ad film. Donning 3 quirky avatars – pilot, darbaan and a traveler – MSD aka Captain Cool urges first-time users to book with Cleartrip to score big with offers and enjoy unparalleled flexibility on flights, hotels and buses under the brand’s promise – ‘ClearChoice’. This proposition for a whole new set of audience is timed perfectly right ahead of the summer travel frenzy.
The film aligns with Cleartrip’s vision of growing its market presence and unlocking a new and larger demographic. It introduces them to the brand’s unique value proposition through relatable moments that resonate with every traveler. Through the campaign, the films highlight the common pain points of travelers, especially for last-minute cancellations and modifications. MSD in his quintessential style reassures the users that with Cleartrip, booking journeys are stress-free and flexible.
The unique element of the campaign messaging is Cleartrip’s assertion that new customers are lucky if they haven’t yet booked with them. This quirky and provocative approach from an OTA, suggesting luck in not choosing their service, mirrors Cleartrip’s classic disruptive marketing.
The exciting offers include:
1 Domestic Flights: Flat Rs 777 off + earn 500 Supercoins on first domestic flight booking.
2 International Flights: Flat 10 per cent off + earn 500 SuperCoins on first international flight booking.
3 Domestic Hotels: Flat 25 per cent off on first booking
4 International Hotels: Flat Rs.2000 off on first booking
5 Hotel cancellations right before check-in start at just Rs.49
6 Lowest rates in the industry for rescheduling and cancelling flights.
7 Flat 15 per cent off on bus bookings
Cleartrip brand ambassador Mahendra Singh Dhoni said, “Throughout my career, travelling across continents, I have been a true globetrotter and discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is easy and straightforward. Their commitment to transparency simplifies choices and allows anyone to confidently go on a journey of their dreams.”
Cleartrip chief business officer Prahlad Krishnamurthi said, “At Cleartrip, our fundamental aim is to democratise travel through superior offerings and unprecedented flexibility. Our latest campaign with Mahendra Singh Dhoni, an iconic figure with universal appeal, is to invite new users to come onboard Cleartrip and experience travel like never before. MSD embodies Cleartrip’s ethos of Straightforwardness and Transparency and we believe he is the perfect Captain for us and our travelers from across the country.”
Cleartrip is indeed ‘Thala’s Choice’ for anyone seeking a seamless, memorable, and meaningful journey.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
