Ad Campaigns
ClearTax unveils its latest digital campaign – Next
Mumbai: ClearTax, an online tax-filing platform, gears up for the ongoing tax season with the launch of its “Next” digital campaign. The campaign aims to highlight the company’s commitment to making tax filing a seamless and convenient experience for individuals and businesses alike. The campaign’s tagline, “#IdharNahiToKidhar,” implies that there is no better place to file taxes than ClearTax, with its revolutionary features and updates that make tax filing a breeze.
The centrepiece of the “Next” campaign is a series of four ad films, each tailored to specific target segments: salaried individuals, those with capital gains, freelancers, and those with both salaried income and capital gains. Two of these ad films have been launched. These ad films showcase the ease and convenience of filing taxes on the ClearTax platform, with a key message that all it takes is to press the “Next” tab to navigate through the process.
The campaign highlights the platform’s ability to cater to diverse needs, offering tailored solutions for different user segments. The ad films emphasize the unique use cases and features that make tax filing easier for each segment, reinforcing ClearTax’s commitment to providing a seamless and personalized experience for all users.
Along with the ad film, ClearTax is also introducing three feature films that showcase its new AI Assistant feature, “Ask Neha.” This AI-powered assistant serves as a co-pilot, accompanying users throughout their tax filing process and providing 24/7 assistance with all tax-related queries.
The campaign’s humorous tone aims to convey the message that users can easily access assistance and have their tax-related questions answered with the AI Assistant feature, making it a one-stop solution for all tax-related needs.
ClearTax founder and CEO Archit Gupta said, “While we are committed to revolutionizing the tax filing experience for individuals and businesses across India, with our ‘Next’ campaign, we have taken a solid leap forward in simplifying the process, making it intuitive for every user. Our unique ad films and AI Assistant feature are a testament to our continuous pursuit of innovation, ensuring that tax filing is no longer a dreaded task but a seamless experience. We are confident this campaign will connect well with our users and reinforce ClearTax’s position as the nation’s go-to platform for hassle-free tax filing.”
The “Next” campaign also serves as a reminder for existing tax filers that tax filing on the ClearTax platform is now even easier, with its message “Next level ease” and “Next level breeze.” For new or first-time filers, the campaign aims to raise awareness that they can complete the entire DIY tax filing process on Cleartax with ease and convenience.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
