Ad Campaigns
Cleartax launches new ITR filing ad campaign featuring Gulshan Grover
Mumbai: Cleartax, India’s income tax return filing platform, has launched a new campaign featuring Bollywood actor Gulshan Grover. The campaign captures the fear and anxiety that many people face while filing their personal taxes, and how Cleartax can help them overcome it with its easy and hassle-free solutions.
The campaign film shows Grover as the OG Badman who personifies the fear of ITR filing that people feel when tax season approaches. However, he is left baffled when he finds a young user who seems to be completely at ease, since he has already filed his taxes using Cleartax.
Tax filing is an onerous task for many. Many people struggle with which ITR form to choose, which regime works best for them, which supporting documents to look at and which schedules to fill in their ITR. This campaign effectively communicates how by using Cleartax such fears can be easily overcome.
Clear founder & CEO Archit Gupta said, “Cleartax has been super simplifying tax filing for a decade. We understand the emotions at play and have brought in many features to quell the fear of tax filing. With multiple income streams opening up for users such as crypto, e-gaming, F&O, domestic and foreign capital gains, complex business returns – the perceived complications with filing taxes have multiplied. Through this campaign, we want to show taxpayers that Cleartax is here to take care of all their tax-related worries and make their lives easier.”
Sunny Side Up creative director Anand Krishnan said, “If our relationship with money is complicated, with taxes, it is downright dreadful. There is a swirl of emotions one goes through when you hear the word tax – and fear is the most dominant one. The campaign is a quirky take on a serious topic, and the idea is to make the Cleartax user feel exactly how one is supposed to – a simple process that you get done with quickly.”
“Who isn’t scared of taxes? And who better to scare the audience than the bad man? It was a perfect match, I loved the script and thought it was tailor made for my screen persona. Later I found out that it was written specifically for me. It was an exciting project to be a part of,” said Grover.
The integrated campaign will span digital, audio and social with digital partnerships.
Cleartax’s ITR filing product has data pre-fill, autofetch of transactions and auto computation for capital gains including loss set off and carry forward, cryptocurrency related reporting and tax filing. It can take care of every possible filing scenario. Cleartax’s engine automatically suggests to the user which tax regime is beneficial for them. Cleartax has simplified complex tax terminology and uncovers tax tips for the users to optimise their taxes. Users can complete their entire income tax filing process on ClearTax including filing, verification, return status check, refund status check etc.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
