Ad Campaigns
Clear Premium Water unveils its third TVC campaign
Mumbai: Clear Premium Water, a bottled water brand, has unveiled the third installment of its successful TVC campaign featuring Hritik Roshan, ‘Hum Sab Ki Clear Choice.’
This new film continues to build on the momentum of the first two films, reinforcing the brand’s commitment to quality and value across various industries and lifestyles.
The TVC showcases a diverse cast, including a businesswoman, a businessman, college students, and an air hostess, each symbolizing various aspects of life. The scenes vividly demonstrate that Clear is the preferred choice, whether in corporate boardrooms, academic settings, or at 30,000 feet. This narrative solidifies Clear’s presence as a trusted companion across industries, underscoring its universal appeal and strong market positioning.
As a well-established national brand, Clear Premium Water continues to deliver on its promise of providing high-quality, premium bottled water. With Hrithik Roshan as the face of the brand, Clear’s identity and trust has only increased. The TVC captures the essence of the brand’s ethos, showing that no matter who you are or where you are, Clear is the water of choice.
“We are thrilled to extend the ‘Hum Sab Ki Clear Choice’ narrative with this latest TVC. It reflects our commitment to serving diverse customer needs across various industries and reinforces the idea that Clear is synonymous with quality and reliability. With Hrithik Roshan as our brand ambassador, our message is resonating across the nation.” said Clear Premium Water founder & CEO Nayan Shah.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
