Ad Campaigns
Clear Premium Water unveils its third TVC campaign
Mumbai: Clear Premium Water, a bottled water brand, has unveiled the third installment of its successful TVC campaign featuring Hritik Roshan, ‘Hum Sab Ki Clear Choice.’
This new film continues to build on the momentum of the first two films, reinforcing the brand’s commitment to quality and value across various industries and lifestyles.
The TVC showcases a diverse cast, including a businesswoman, a businessman, college students, and an air hostess, each symbolizing various aspects of life. The scenes vividly demonstrate that Clear is the preferred choice, whether in corporate boardrooms, academic settings, or at 30,000 feet. This narrative solidifies Clear’s presence as a trusted companion across industries, underscoring its universal appeal and strong market positioning.
As a well-established national brand, Clear Premium Water continues to deliver on its promise of providing high-quality, premium bottled water. With Hrithik Roshan as the face of the brand, Clear’s identity and trust has only increased. The TVC captures the essence of the brand’s ethos, showing that no matter who you are or where you are, Clear is the water of choice.
“We are thrilled to extend the ‘Hum Sab Ki Clear Choice’ narrative with this latest TVC. It reflects our commitment to serving diverse customer needs across various industries and reinforces the idea that Clear is synonymous with quality and reliability. With Hrithik Roshan as our brand ambassador, our message is resonating across the nation.” said Clear Premium Water founder & CEO Nayan Shah.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
