MAM
Clear Premium launches its ‘NU’ brand in India
Mumbai: Clear Premium Water has made a significant announcement on the launch of its natural mineral water brand ‘NUbyClear’ in India.
NU, positioned as a premium offering by Clear Premium Water, is a range of natural mineral water, bottled at the source, boasting the goodness of natural mineral compositions such as calcium, bicarbonate, magnesium, fluorides, sodium, chlorides, potassium, nitrates, and alkalinity of 7.70 ±.
What truly distinguishes this brand is its exceptional approach to encapsulating the essence of the Himalayas – bringing the very elements from the ‘roof of the world’ right to your taste buds. A truly distinctive concept for the Indian market, featuring four captivating designs across the range, all designed to transport you directly to the heart of the mountains.
NU is poised to delight a discerning clientele encompassing upscale dining establishments, luxurious hotels, trendy cafes, renowned restaurants, exclusive clubs, airports, and more across Delhi/NCR, Mumbai, Gujarat, and Uttar Pradesh. It will soon be expanding the product, PAN India. This premium experience does come with a higher price point compared to the other bottled mineral water options in India
Clear Premium Water’s strategic objective behind launching the NU brand is to offer a diverse range of products to cater to a broader audience within the elite segment.
Clear Premium Water founder & CEO Nayan Shah expressed, “In the wake of the post-COVID era, it has become evident that people are increasingly gravitating towards healthier lifestyle choices. Simultaneously, there has been a notable surge in spending within this particular sector. Recognizing this burgeoning trend, we seized the opportunity to introduce NU as a distinct product line tailored to the discerning tastes of the elite consumer segment.”
Since its establishment in 2010, Clear has been at the forefront of providing high-quality drinking water to consumers across India. The brand has built a stellar reputation for itself by adhering to the most stringent global safety, hygiene, and quality standards. Each drop of Clear water undergoes an exhaustive 11-stage purification process and is subject to 121 quality checks, ensuring consumers receive nothing but the best.
Clear’s unwavering dedication to quality shines through its impressive array of certifications, which includes ISO 22000:2005, ISO 9001:2015, HACCP, FSSAI, CGWA, BIS, CCA, GPCB, NEPHRA, and EPR. This commitment extends to a sustainable ethos, demonstrated by its vertically integrated, environmentally conscious manufacturing facility. Clear Premium Water has set ambitious sustainability targets, aiming to achieve plastic neutrality by 2027, reach net-zero carbon emissions by 2030, and attain water positivity by 2030. These goals underscore Clear’s unwavering commitment to both quality and environmental responsibility.
When it comes to NU this range encapsulates the true essence and richness of the Himalayan glaciers, delivering pure goodness directly in a bottle – just nature’s finest. While Clear already enjoys widespread popularity, ‘NU’ serves as a gateway to an untapped market segment.
The introduction of ‘NUbyClear’ marks a significant milestone for Clear as it expands its product portfolio, aiming to quench the thirst of India’s elite consumers with the untamed essence of the Himalayas, captured within a single bottle, leaving an indelible mark on their palates and hearts. Available in a wide variety of 250ML, 500ML, 1LTR.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
