MAM
CK Harish Kumar joins Public TV as VP sales & marketing
MUMBAI: CK Harish Kumar has been appointed as VP sales and marketing at Writemen Media‘s Kannada channel Public TV. Kumar moves from Suvarna News, where he was associate VP.
He will report in to Writeman Media CMD HR Ranganath.
Kumar‘s role at the channel will include developing and strengthening the offerings and help in the expansion of new projects.
In an official communiqué released by the channel, Ranganath said, “Harish comes with a significant experience in developing news channels and his understanding of television is quite phenomenal. We believe his understanding of the regional and national market will help the channel.”
Kumar started his marketing career in 1993 with Get Yellow Pages and in 1999, joined ABP as group executive. Three years later he shifted to an advertising media solutions agency Hitakshi Media as business manager for six months. Later, after a stint of six months at AJS India, he then joined the Deccan Herald in 2003 as deputy general manager where he worked till he joined Suvarna News in 2010.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
