Brands
Cityflo launches in Delhi, aiming to transform corporate travel
MUMBAI: Cityflo has announced its expansion into Delhi to cater to the daily transit needs of corporate professionals. Founded in 2015 by IIT Bombay alumni Jerin Venad, Rushabh Shah, Ankit Agrawal, and Sankalp Kelshikar, Mumbai-based Cityflo offers a luxury bus service as a superior alternative to existing transport options. Having already served over 2.5 million professionals in Mumbai and Hyderabad, the company now seeks to transform commutes in the capital.
Initially, Cityflo will operate on high-demand routes such as DLF cyber city, ensuring seamless connectivity across major residential hubs in Delhi. The company plans to deploy 100 buses within the first year, targeting over 80,000 customers in DLF cyber city and contributing an estimated Rs 25 crore to its topline revenue this year.
Cityflo co-founder & CEO, Jerin Venad stated, “Delhi’s commuters struggle with unreliable schedules and poor vehicle conditions, even from global mobility providers. We aim to change that narrative by offering a dependable, comfortable, and seamless travel experience.”
As part of its Cityflo corporate programme, the company will forge strategic partnerships with many corporates, integrating its services into daily work commutes at scale.Unlike existing options prone to last-minute cancellations, unhygienic conditions, and unpredictable schedules, Cityflo positions itself as a premium and reliable alternative.
Beyond benefiting individual commuters, Cityflo is also assisting companies in providing employees with a stress-free journey to work. In the coming months, the company plans to rapidly expand its fleet and enter new markets, aiming to become the go-to solution for professionals seeking a high-quality commute.
Cityflo is backed by marquee investors including Lightbox Ventures, Chiratae Ventures, Anupam Mittal, Alteria Capital, and India Quotient.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
