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Cityflo adds 100 custom-built Eicher Buses to expand routes and improve commutes
MUMBAI: Cityflo, is accelerating its expansion with 100 new custom-built buses developed in collaboration with Volvo Eicher Commercial Vehicles (VECV). These additions will enable quicker route expansion, reduced travel times, and greater operational flexibility.
Cityflo’s new 27-seater buses are set to transform urban transit by allowing for faster route launches and higher service frequency. Their compact design ensures quicker occupancy, making it easier to scale operations in high-demand areas.
“One of the biggest constraints in launching new routes is ensuring optimal occupancy from day one. These buses allow us to do just that—by reaching full capacity faster, we can launch and sustain more routes across the city at an accelerated pace,” said Cityflo founder & CEO Jerin Venad. “There is significant demand for smaller, high-frequency routes which connect business districts efficiently without unnecessary detours.”
With Mumbai’s traffic congestion worsening due to nearly 5 million registered vehicles, Cityflo’s new fleet is designed to navigate crowded streets with greater efficiency.
“In a city where professionals often spend over an hour commuting one way, the introduction of these buses can help reduce the load on the roads,” said Venad. “These 27-seater vehicles are designed for swift navigation through Mumbai’s congested streets, enabling us to reduce journey times by up to 13 per cent. This means customers not only get a service that’s comparable to their own vehicle but also allows them to reach the office faster.”
The fleet expansion also supports increased service during non-peak hours, catering to professionals with flexible schedules and improving last-mile connectivity. The smaller format allows for better scheduling, ensuring consistent service throughout the day.
Cityflo’s collaboration with Eicher aligns with its vision of transforming daily travel in India.
“Urban mobility is evolving, and Cityflo is pioneering a commuter-first approach that balances comfort, speed, and efficiency,” said Venad.
VECV executive vice president bus division Suresh Chettiar added, “We take pride in engineering passenger-friendly vehicles that not only deliver superior value to operators but are also engineered for the changing dynamics of modern cities. This collaboration with Cityflo marks an important milestone in Eicher Trucks and Buses’ journey of creating smarter, more sustainable transit options.”
With India set to add over one million new buses in the next decade, Cityflo’s expansion strengthens its position in tackling urban transport challenges. The company plans to deploy 500 buses across five metro cities by 2026, enhancing business district connectivity nationwide.
Currently, Cityflo helps replace approximately 800,000 car trips annually, cutting carbon emissions by over 27,422 tonnes each year. With its latest fleet expansion, the company is poised to make daily commutes smarter, faster, and more efficient across the country.
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Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
