MAM
Citizen in retail outlet expansion mode: plans 100 outlets
BANGALORE: Citizen opened it’s 16th exclusive franchisee outlet at Coimbatore this week. The company also plans to take the tally up to 100 across the country within the next five years, with an ultimate target of 500 mutli-brand “Citizen-Corner” showrooms.
The company plans to promote and sell it’s eco friendly watches in India emulating it’s successes in other countries such as Japan, and it’s recently launched ‘Eco Drive’ watches have been well received.
Spurred by a growth of 30 per cent by volume as well as value, the company has reached a sales figure around 200,000 units annually with a 40 per cent market share in the Rs 5000 to Rs 25,000 price per unit segment.
Citizen is confident of sustaining this growth due to rising incomes and expects the demand for high value watches to go up, but has no plans to set up a India based manufacture and assembly plant in the immediate future because of unavailability of high quality components. According to company source the components manufactured in India don’t meet with it’s specifications.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
