MAM
Cinthol ropes in Siddharth Suryanarayan as brand ambassador
Mumbai: Cinthol, the legacy brand from the Godrej Consumer Products Limited (GCPL) has brought on board actor Siddharth Suryanarayan as the brand ambassador for its new entrant in the soap family, Health Plus soap. The association aims to drive awareness about the germ protection soap. Conceptualised by Creativeland Asia, its new TVC campaign #HaiTaiyaarHum featuring Siddharth, will also go live to highlight product features and increase the visibility of the brand.
The new ad film encourages people to step outside their comfort zone, be adventurous and experience the thrill of the outdoors in all its glory. Popular among the youth, and known for being daring and honest, Siddharth is one of the celebrated actors in the country. The brand, Cinthol Health Plus symbolises being unafraid while taking on challenges and always prepared. This thought is showcased through the brand’s new #HaiTaiyaarHum campaign, said the statement.
Speaking about the collaboration, Siddharth said, “Cinthol is a legacy soap brand which I have personally used over the years. I will be endorsing Cinthol Health Plus which stands for fearless protection. Being objective, firm, and brave are some of the qualities which define me as a person. This is the reason I feel my collaboration with the brand makes complete sense. Cinthol Heath Plus soap has the power of 99.9 per cent germ protection with an amazing deo fragrance, which makes you confident as you take on everyday challenges. Given the ongoing COVID-19 situation, Cinthol and I want to encourage people to continue answering our call of duty because we have the assurance of Cinthol Health Plus.”
GCPL CEO – India and SAARC, Sunil Kataria said, “Cinthol is amongst the iconic brands that we have from the house of Godrej. With our new partnership with Siddharth, we expect to disrupt our core markets and further strengthen the brand position. Together with Sidharth, we are bringing the messaging of taking on one’s duties fearlessly with the assurance of Cinthol. The new TVC anchored on fearless protection will bring alive Cinthol philosophy of ‘Alive is Awesome’ in a unique way. Unlike other health soaps, Cinthol Health Plus delivers protection from germs without compromising on fragrance.”
MAM
Gurpreet Singh named President of DishTV Alumni Network
Former Dish TV executive to lead community building and collaboration.
MUMBAI: Back to the dish, but this time it’s about connections, not channels Gurpreet Singh is returning to familiar territory with a new mandate that swaps subscribers for relationships. Singh has been appointed President of the DishTV Alumni Network, a move aimed at strengthening ties among former employees and building a more engaged professional community around the Dish TV ecosystem. The initiative reflects a growing trend among large organisations to formalise alumni networks as platforms for collaboration, mentorship and business opportunities.
The appointment draws on Singh’s deep-rooted history with Dish TV, where he held multiple leadership roles over nearly a decade. As National Business Head between June 2019 and September 2020, he oversaw profit and loss as well as operations, managing revenues of Rs 6,000 crore and leading a team of around 1,250 employees across the country. His tenure included working alongside two regional business heads and 16 circle heads, underscoring the scale of operations he handled.
Prior to that, Singh served as Executive Vice President and National Head for Sales and Revenue from 2016 to 2019, and earlier as Senior Vice President and National Head for Sales and Revenue. He also briefly led international operations as Country Head for Sri Lanka, further expanding his exposure across markets.
His broader career spans leadership roles across telecom and consumer businesses, including a stint as Chief Operating Officer at Bharti Airtel’s Malawi operations, senior leadership roles at Reliance Communications, and earlier positions at Hindustan Sanitaryware and Kodak India, where he spent over a decade.
In his new role, Singh is expected to focus on reconnecting former employees, fostering collaboration, and building a structured alumni ecosystem that leverages shared experience and industry networks. As companies increasingly recognise the long-term value of their extended workforce, the DishTV Alumni Network appears set to turn nostalgia into a strategic asset, one connection at a time.
