Brands
Cineyug Launches ‘EntNetwrk’
MUMBAI: Cineyug, India’s premiere entertainment company, has launched its first-ever global social 'Entertainment' networking platform ‘EntNetwrk'.
Founded by Deepansh Malhotra, Harshit Malhotra, and Azhar Morani, 'EntNetwrk' is an exclusive platform created for entertainers and entertainment industries across the globe to showcase, engage, explore, discover opportunities, and get a chance to make it big in the industry.
As per an official statement by Cineyug, the aim of the platform is to bridge the gap between all sections of the entertainment industry (Indian, American, British, Indonesian, Korean, Independent, etc.) and the entertainers (existing an aspirants), vice versa.
“Unlike other social media platforms, this one, in particular, is exclusive to the entertainment industry and aspirants. From actors, musicians, lyricists, writers, directors, cinematographers, casting companies, agents, production suppliers to production houses, it is the one-stop haven to pursue your passion to entertain and get you to instantly connect with millions of like-minded and diverse people, fans, artists, technicians, and industry stalwarts,” states the release.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
