Brands
Cinépolis launches second Multiplex in Pune with IMAX Theatre
NEW DELHI: With the opening of the 8-screen multiplex at WESTEND Mall, Aundh in Pune, Cinépolis now has 246 screen in 38 cities across India.
The chain claims to be India’s first international and the world’s fourth largest movie theatre circuit.
The megaplex in Pune was inaugurated in the presence of internationally acclaimed actor Irrfan Khan along with Cinépolis India MD Javier Sotomayar. The recent launch is in line with the Mexican multiplex operator’s strategic vision of widening its pan-India footprint.
The new state-of-art multiplex has an IMAX theatre, Dolby Atmos, RealD 3D technology. Total seating capacity of the multiplex is 1369 and will have 40 shows daily.
The company already has a strong presence in the city, with its existing (India’s largest) megaplex, 15-screen property in Season mall, Pune.
With this launch, Cinépolis is opening the first IMAX theatre in the city of Pune. In addition, another auditorium in the complex is equipped with Dolby Atmos, which employs up to 64 speakers to heighten the realism of every scene. Patrons can also enjoy freshly-prepared gourmet food at the in-house coffee shop, Coffee Tree, in the lobby of Cinépolis.
Additionally, the state of the art 3-D technology from Real-D® systems is the world’s most widely deployed 3-D technology and offers viewers the most enthralling 3-D movie watching experience. Movie goers can also enjoy benefits of Club Cinépolis, the company’s loyalty programme at the theatre in WESTEND Mall.
Commenting on the launch Sotomayor said, “Cinépolis is committed to offering the best cinema experience to movie goers in India. We already have presence in Pune with India’s biggest multiplex at Seasons Mall and this technologically advanced multiplex with IMAX theatre, Dolby Atmos, RealD 3D will widen our presence in this city. On the back of this success, we aim to reach the 400-screen landmark by 2017.”
Speaking about the growth plans of Cinépolis, Director – Expansion Ashish Shukla said, “At Cinépolis, we have already expressed the vitality of Western India for our business development. We already have strong presence in Mumbai as well in Pune with 15 Screen Megaplex. With this opening our presence in Pune has increased to 23 Screens. We have more than 10 screen planned to be opened in city in couple of years helping in increasing our presence in the country.”
Director – Strategic Initiative Devang Sampat added, “At Cinépolis, our constant endeavour is to deliver unmatched levels of customer service. We have largest legroom in the industry, along with RealD 3D for best 3D movie experience. Patrons can also enjoy gourmet food offerings at Coffee Tree and benefit from the Cinépolis club membership, where movie goers can register for free and start accumulating reward points for every purchase made at the ticket counter.”
Suma Shilp Ltd MD Naralkar said, “We are very happy to partner with Cinépolis for our project. Cinépolis is one of the fastest growing cinema operators in India and overseas. The team has a very clear vision of consolidating its presence in India and is well focussed on its growth plan across India”.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
