MAM
Cinépolis’ launches its fun and vibrant mascot: The CinéBoy
MUMBAI: Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendees, continually curates new interesting initiatives to delight their consumers. Taking this focus a step ahead, it launched a new and very special addition to the Cinépolis family- CinéBoy! The new mascot embodies and personifies Cinépolis’s ethos of fun and entertainment, making him the perfect guide for the patrons in their cinematic journey.
With the constant endeavor to introduce new engaging initiatives, CinéBoy- a young, vibrant and likeable mascot has been introduced to breathe life into the communication around cinema etiquettes on the big screen. CinéBoy, the new face of Cinépolis will be seen introducing all the dos and don’ts of the cinema including the announcements around national anthem, exits available, online booking and phone etiquettes to name a few.
Speaking on the landmark occasion of the mascot launch, Devang Sampat, Director – Strategic Initiatives, Cinépolis India said, “One of the key focus for Cinépolis as a brand is constantly innovating to enhance the movie watching experience for our patrons. Our new mascot, CinéBoy has been designed to innovatively engage with our patrons to ensure a seamless movie experience and share the mandatory cinema announcements on the silver screen. I look forward to see our patrons enjoy the addition of this exciting new element in the Cinépolis experience.”
Brands today continually look out for new and different ways to connect with consumers. The newly created Cinépolis property, CinéBoy has been designed with the objective of creating an intimate connect with consumers through his vibrant and lovable personality. The mascot can also be leveraged by brands to innovatively communicate their announcements through cross promotions, associations etc.
The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet & greet with stars and much more. Adding to the endeavor to uplift the in-theatre experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a gourmet menu of delectable food and beverages offering a plethora of cuisines from Italian to Mexican. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.
We hope that you like the new initiative and that it will find space in your publication.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
