MAM
Cinépolis launches first 7-screen multiplex in Bhubaneswar
MUMBAI: India’s first international theatre circuit, Cinépolis has launched its first multiplex equipped with seven screens in Esplanade One mall, Bhubaneswar, Odisha. The launch of the new cinema is in line with the company’s ambitious expansion plan and takes the total screen count of Cinépolis in India to 360.
As revealed by Cinépolis, the newly launched multiplex is armed with the latest technology and digital projection systems, set to offer consumers the best in-cinema experience. Additionally, the cinema is equipped with state-of-the-art 3-D technology from Real-D systems – the world's most widely deployed and advanced 3-D technology. The large legroom, a standard in all Cinépolis cinemas is designed to offer utmost comfort to patrons while they enjoy their movie.
Cinépolis Asia managing director Javier Sotomayor said, “We are delighted to launch our first multiplex in the beautiful city of Bhubaneswar. The demand for good-quality entertainment is only increasing, especially from tier II & III cities and we are building on this opportunity by bringing the unique Cinépolis experience to these markets. This launch is in line with our mission to expand our offerings and penetrate deeper into India.”
The flagship F&B brand from Cinépolis, Coffee Tree will offer a wide selection of gourmet food at the multiplex. All the audis in the multiplex has last two rows of VIP seating for a more luxurious and upgraded experience. Moviegoers can also enjoy the benefits of Club Cinépolis, the company's loyalty programme.
Cinépolis India director- strategic initiatives Devang Sampat said, “This multiplex is a first-of-its-kind in Bhubaneswar, equipped with enhanced sound system and VIP seats in all its auditoriums. With this launch, movie connoisseurs are sure to be enthralled with this unmatched experience along with enticing gourmet meals offered by the iconic ‘Coffee Tree’.”
Esplanade One Mall centre head Parth Pratim Nayak said, “Esplanade One is the biggest mall, not just in Bhubaneswar, but the entire state of Odisha. With Cinépolis now opening its door to our patrons, it will only add to our offerings and ensure a more complete experience. We are delighted to play host to Cinépolis and we are certain this will be a game changer for the Odisha market.”
Brands
Sting launches ‘Sound of Six’ cricket campaign
Pepsico energy drink ties signature sonic to every boundary hit with Yuvraj Singh and Ravi Shastri.
MUMBAI: Sting just turned every six into its own personal anthem because nothing says “energy” like a boundary that hits different notes. Pepsico India’s Sting energy drink has rolled out the latest chapter of its sonic branding with “Sound of Six”, a nationwide campaign syncing the brand’s signature “Sting” sound to the varying power of cricket sixes this season. The push positions Sting as the audio heartbeat of high-octane moments on the pitch, using its sonic identity to “qualify” shots from gentle lofted clears to monster maximums.
The launch film, featuring cricket legends Yuvraj Singh and Ravi Shastri, unfolds on a sunlit ground with playful banter that builds into a sequence of escalating hits. As Singh smashes the ball, he quips that the length and force of the shot should dial up the intensity of the Sting sound. Shastri’s commentary ramps up accordingly, riffing on the brand name with escalating flair to match each strike’s energy turning a simple boundary into an audible spectacle.
Pepsico India category head for energy portfolio Diksha Bajaj said, “Cricket is a major passion point in this country. Our campaign is rooted in the insight that no two sixes are the same. We set out to use the Sting sonic identity as a qualifier that redefines every hit.”
Yuvraj Singh added, “This campaign turns the feeling of hitting a six into something fans can hear. It is bold and matches the intensity of the game.”
Ravi Shastri chimed in, “Commentating on a six is an exhilarating part of the game. This campaign adds a new dimension by introducing a distinct sonic. The idea of owning the sound of every six is relatable for fans.”
Leo Burnett South Asia chief creative officer Vikram Pandey noted that pairing Singh’s power-hitting with Shastri’s iconic voice lets the brand relive cricket’s electric moments through a fresh, auditory lens.
The campaign will air across television, digital platforms, and social media, timed to catch the fever of the ongoing cricket season. For fans who live for the roar of the crowd and the crack of the bat, Sting’s betting that the next big six won’t just be seen, it’ll be heard loud and clear.
