MAM
Cinépolis launches first 7-screen multiplex in Bhubaneswar
MUMBAI: India’s first international theatre circuit, Cinépolis has launched its first multiplex equipped with seven screens in Esplanade One mall, Bhubaneswar, Odisha. The launch of the new cinema is in line with the company’s ambitious expansion plan and takes the total screen count of Cinépolis in India to 360.
As revealed by Cinépolis, the newly launched multiplex is armed with the latest technology and digital projection systems, set to offer consumers the best in-cinema experience. Additionally, the cinema is equipped with state-of-the-art 3-D technology from Real-D systems – the world's most widely deployed and advanced 3-D technology. The large legroom, a standard in all Cinépolis cinemas is designed to offer utmost comfort to patrons while they enjoy their movie.
Cinépolis Asia managing director Javier Sotomayor said, “We are delighted to launch our first multiplex in the beautiful city of Bhubaneswar. The demand for good-quality entertainment is only increasing, especially from tier II & III cities and we are building on this opportunity by bringing the unique Cinépolis experience to these markets. This launch is in line with our mission to expand our offerings and penetrate deeper into India.”
The flagship F&B brand from Cinépolis, Coffee Tree will offer a wide selection of gourmet food at the multiplex. All the audis in the multiplex has last two rows of VIP seating for a more luxurious and upgraded experience. Moviegoers can also enjoy the benefits of Club Cinépolis, the company's loyalty programme.
Cinépolis India director- strategic initiatives Devang Sampat said, “This multiplex is a first-of-its-kind in Bhubaneswar, equipped with enhanced sound system and VIP seats in all its auditoriums. With this launch, movie connoisseurs are sure to be enthralled with this unmatched experience along with enticing gourmet meals offered by the iconic ‘Coffee Tree’.”
Esplanade One Mall centre head Parth Pratim Nayak said, “Esplanade One is the biggest mall, not just in Bhubaneswar, but the entire state of Odisha. With Cinépolis now opening its door to our patrons, it will only add to our offerings and ensure a more complete experience. We are delighted to play host to Cinépolis and we are certain this will be a game changer for the Odisha market.”
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
