MAM
#ChooseLoveEveryday this Valentine’s Day with SARVA
MUMBAI: This Valentine’s Day, SARVA, India’s fastest growing Yoga Studio Chain, is asking people to #ChooseLoveEveryday, in the smaller things of life. SARVA’s pack of love campaign talks about how love manifests itself in the smallest of gestures. The #packoflove consists of 52 cards with gestures that are either born of love, showcase love or invoke the feeling of love.
The digital campaign is supported by over 35+ celebrities and influencers, including Amrita Arora, Kubbra Sait, Harleen Sethi, Yami Gautam, Gaur Gopal Das, Aditya Ghosh and our very own Malaika Arora(Co-Founder, SARVA/DIVA Yoga), who have a collective following of about 35 Million subscribers on digital platforms. All of them speak about what love means to them and the need to recognize, celebrate, and cherish it in different forms every day.
Love is often underestimated, and people look for it in grand gestures and gifts. Somewhere between growing up and taking on life’s responsibilities, we miss out on appreciating the little things and forget to #ChooseLoveEveryday. SARVA’s campaign directs attention to this and the fact that even taking care of one’s health through yoga is also a way of self-love. To further encourage this, Malaika Arora will be sending The Box of Love to 100 of her friends, which comprises of some beautiful heartwarming surprises.
Speaking about this, Sarvesh Shashi, Founder, SARVA/DIVA Yoga, said, “Love manifests itself in different ways. This Valentine’s Day, we are asking you to notice the smaller things that matter to you. This could be eating your favorite meal, looking at a throwback picture, playing with a puppy; or even better, taking care of yourself. All these moments are full of love. On this special day, SARVA wants to encourage people to understand this and #ChooseLoveEveryday. Loving yourself also includes ensuring that your mental and physical health are in top shape – and yoga can help you do this. Indulge in self health through yoga and make Valentine’s Day even more special.”
Adding further, Malaika Arora, Co-founder, SARVA/DIVA Yoga, said, “I strongly believe in loving yourself first before anyone else – and what better than Valentine’s Day to indulge. We often become so immersed in pleasing others and making them feel special that we forget to love ourselves including enjoying life’s intricacies. It is time to #ChooseLoveEveryday and notice the smaller gifts of life. Give your mind and body some love too with yoga and celebrate not just today but every day. It can certainly be a life changing experience.”
A disruptor in the fitness and wellness category, SARVA is focusing on the millennial population. With 25 different forms of practices, the venture plans to make yoga popular amongst the urban youth. SARVA has rapidly grown since its inception and runs studios across two formats: Diva Yoga and Sarva Yoga.
Founded in 2016 by Sarvesh Shashi, SARVA envisions to build a global community of physically, mentally and emotionally fit individuals, through yoga, mindfulness, movement and beyond. SARVA does this through two approaches: physical and digital. The physical approach includes the company’s state-of-the-art brick and mortar studios and lifestyle products. The accessible and interactive digital platform constitutes the digital approach.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
