Ad Campaigns
Chloë Sevigny stars in Ecco’s ‘Icons That Last’ campaign for Ss 2025 collection
MUMBAI: Ecco, has announced Chloë Sevigny as the face of its new Spring/Summer 2025 campaign, ‘Icons That Last’. A trailblazer in fashion, film, and culture, Sevigny embodies the essence of the collection, which is all about timeless style and enduring design.
Empowered, fearless, and unapologetically original, Sevigny has carved a career on her ability to defy trends and set new ones. Her unique approach mirrors Ecco’s philosophy of creating designs that stand the test of time, combining uncompromising comfort with effortless style.
The campaign, shot by renowned photographer Brianna Capozzi at a striking brutalist villa in Los Angeles, features Sevigny showcasing the collection’s standout pieces. From the athletic Ecco Biom C-Trail sneakers to the sculptural Ecco Sculpted Alba sandals, and the sleek Ecco Pot bag, Sevigny redefines the brand’s latest icons with her signature edge.
The campaign also sees Sevigny debuting a fresh evolution of the Ecco Biom C-Trail ballerinas, created in collaboration with long-term creative partner, Natacha Ramsay-Levi. Sevigny has been spotted wearing these off-duty in New York, further proving that true icons are lived in, not just seen.
The collection also introduces the bold Ecco Sculpted Alba 65 sandals, featuring Ecco’s revolutionary Fluidform Direct Pu injection technology for comfort and movement. Other key pieces include the elegant Ecco Margot ballet pumps and a range of functional yet chic bags, including the versatile Ecco Pinch crossbody and a modern take on the classic Hobo.
With designs crafted for women who move, create, and lead with purpose, Ecco’s Ss 2025 collection celebrates women who set their own pace. In ‘Icons That Last’, Sevigny doesn’t just wear Ecco; she owns it.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
