Ad Campaigns
Chingles pulls up a prank, this time the ‘Tutti Frutti’ way
NEW DELHI: Dharampal Satyapal Group today announced the launch of a campaign for the new ‘Tutti-frutti’ flavour from Chingles.
The 30 second long TVC conceptualised by Dentsu Marcom is in line with the existing campaign of the brand and introduces the new flavour in a typical Chingles way – pulling a prank and asking “Aaj Lee Kya?”
Dentsu Marcom NCD Titus Upputuru and the director of the film said, “The idea was to announce a new flavour. However, since the new variant is a continuation of the legacy of the existing Chingles mini gums, we decided to do it the Chingles way– pull a prank. It was fun shooting the film.”
DS Group marked its foray into the Rs 1600 crore gum category in 2011 with mini gums called ‘Chingles’. The new flavour ‘Tutti Frutti’ is also available in Rs 1 sachet, Rs 5 zipper and Rs 10 Fliptop packs, just like the other existing Nimbu, Saunf and Mint flavours of Pass-Pass Chingles.
Dharampal Satyapal marketing senior GM Rajeev Jain said, “At DS Group, we are committed to creating new and refreshing products and variants to provide innovative tastes to our customers. Our new flavour Chingles ‘Tutti Frutti’ has been developed keeping the same in mind.”
He further added, “‘Chingles’, has always been positioned as a lively brand that aims to bring friends and family together by playing fun filled pranks on each other to enliven their lives. The new TVC for ‘Chingles Tutti Frutti’ is packed with the same joy that will bring smile on the viewer’s face.”
Positioned as an antidote to seriousness, the new campaign is set to foot-tapping music and pays a tribute to the golden age of retro in the 70’s which had heroines dressed up in dazzling costumes and living in lavish houses.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
