Ad Campaigns
Chinese Wok storms into Kolkata with a CGI-powered ‘Noodle Storm’ campaign
MUMBAI: Chinese Wok has made a sizzling entrance into Kolkata, unveiling a cutting-edge CGI campaign that captures its rapid expansion across India. Known for serving bold and flavour-packed desi-Chinese cuisine, the brand has now set its sights on a city with a rich legacy of Chinese food lovers. And what better way to make an entrance than with a ‘noodle storm’?
The campaign video features a striking visual—a dynamic whirlwind of noodles illuminating the Indian map—symbolising Chinese Wok’s 220+ locations across 35+ cities. More than just a stunning visual, it encapsulates the brand’s relentless growth and commitment to serving top-notch desi-Chinese food at affordable prices.
Blending technology with culinary passion, the CGI-led campaign reinforces Chinese Wok’s energetic and youthful personality. The ‘noodle storm’ is more than just a marketing gimmick—it’s a metaphor for the brand’s rapid expansion and its ability to bring people together over a shared love for bold, fiery, and umami-packed flavours.
Lenexis Foodworks founder & director Aayush Madhusudan Agrawal expressed his enthusiasm for the campaign, “At Chinese Wok, we have always believed in blending innovation with tradition to create an unparalleled dining experience. Our journey has been about more than just expansion—it’s about redefining how desi-Chinese cuisine is enjoyed across India. The ‘noodle storm’ is a visual representation of this journey, symbolising our passion, rapid growth, and deep connection with food lovers nationwide. As we step into Kolkata, a city with a deep-rooted love for Chinese cuisine, we are thrilled to introduce our signature dishes to an audience that truly appreciates diverse flavours.”
The launch of Chinese Wok in Kolkata is a significant milestone, not just for the brand but for the city’s bustling food scene. From crispy honey chilli potatoes to spicy Sichuan noodles, the brand is bringing its much-loved menu to an audience that craves authentic yet innovative desi-Chinese fare.
With aggressive expansion plans and a commitment to quality, Chinese Wok continues to dominate the desi-Chinese dining space. Its unique blend of affordability, taste, and innovation positions it as a frontrunner in India’s fast-casual restaurant sector. And with Kolkata now on the map, the brand’s journey is only getting more delicious.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
