Ad Campaigns
Chief of Defence Staff, General Anil Chauhan, joins Sony Sports Network’s ‘Iss Baar, Sau Paar’ campaign; Rallies support for the Indian contingent at the 19th Asian Games
Mumbai: India’s leading sports broadcaster, Sony Sports Network, unveils a new film featuring Chief of Defence Staff of the Indian Armed Forces, General Anil Chauhan, PVSM, UYSM, AVSM, SM, VSM. The contribution of the Indian Armed Forces in the field of sports and athletics has increased manifold and General Anil Chauhan, a torch bearer whom the whole nation looks up to, rallies the support of the nation with his inspiring message ‘Hum Hai, Zidd pe Sawaar, Iss Baar, Sau Paar, Phir Se, Hum Honge Kamyaab!’ for the Indian contingent at the 2022 Asian Games in the film.
As the official broadcaster of the 19th Asian Games Hangzhou 2022, which starts on 23 September, Sony Sports Network has embarked on a mission to popularise our athletes from across India. Following India’s best performance at the Asian Games in 2018 with 69 medals, it is now time for India to take the next step and hit the three-figure mark (100) in total medal-tally. Toward this endeavor, Sony Sports Network launched a campaign has featuring personalities from various walks of like Sudha Murthy, Abhishek Bachchan, Kapil Sharma and more, that not only serves a larger cause of growing sports in India, but also celebrates the lesser known, unsung Indian heroes who have given their all to Sports and are at the cusp of representing India at the Asian Games.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
