Brands
Chicnutrix ropes in Shilpa Shetty Kundra as brand ambassador
Mumbai: Women’s wellness, nutrition and beauty brand Chicnutrix has roped in Bollywood actor Shilpa Shetty Kundra as its brand ambassador. This association also marks the launch of Chicnutrix’s new product, India’s first vegan, effervescent ‘Chicnutrix Plant-Based Collagen Builder.’
With this association, Chicnutrix aims to cement its commitment to women’s wellness with pure, effective, and clinically proven best nutritional supplements for a healthy and happy lifestyle, said the statement. “Shilpa Shetty Kundra’s dedication to living a healthy, balanced lifestyle perfectly complements the brand’s values and products for achieving wellness and beauty from the inside out,” it added.
While talking about the development, Chicnutrix CEO Shilpa Khanna Thakkar said, “with immense pleasure, we welcome Shilpa Shetty Kundra to our ‘Chic Tribe.’ She is an inspiration for women across categories. We at Chicnutrix being a brand made for women by women, aim to cater to all age groups and categories. Who better than the iconic wellness guru to endorse our values and core philosophy.”
Further she added, “As a woman who herself is a firm believer in fitness and natural ingredients, she joins the brand with an authentic voice that helps spread this positive message of healthy living. With this association, we aim to amplify brand awareness across urban and rural markets to create many more captivating stories fuelled by pure, clinically proven, clean and convenient nutrition.”
Shilpa Shetty Kundra will be joining ace fashion designer and actor Masaba Gupta, who is the nutrition BFF and brand ambassador for Chicnutrix.
Commenting on the association, Shilpa Shetty Kundra said, “Nutrition is the core to well-being. Our lifestyle today is such that it is difficult to keep up with all the nutrients and essentials required by a woman on a daily basis for her hair, skin and general well-being. One brand that does that for me is Chicnutrix.”
“I have been using their products for a while, especially Bounce and Glow and now, it’s an absolute delight to associate with them at a larger level. I have been fond of their communication and the fact that it is a brand by women for women, and I really like their approach to wellness and beauty through science-based nutrition. As a fitness enthusiast, I believe in the saying that you are what you eat and that wellness and beauty start from within. I am extremely excited to embark on this partnership,” she added.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
