Brands
Chicnutrix ropes in Shilpa Shetty Kundra as brand ambassador
Mumbai: Women’s wellness, nutrition and beauty brand Chicnutrix has roped in Bollywood actor Shilpa Shetty Kundra as its brand ambassador. This association also marks the launch of Chicnutrix’s new product, India’s first vegan, effervescent ‘Chicnutrix Plant-Based Collagen Builder.’
With this association, Chicnutrix aims to cement its commitment to women’s wellness with pure, effective, and clinically proven best nutritional supplements for a healthy and happy lifestyle, said the statement. “Shilpa Shetty Kundra’s dedication to living a healthy, balanced lifestyle perfectly complements the brand’s values and products for achieving wellness and beauty from the inside out,” it added.
While talking about the development, Chicnutrix CEO Shilpa Khanna Thakkar said, “with immense pleasure, we welcome Shilpa Shetty Kundra to our ‘Chic Tribe.’ She is an inspiration for women across categories. We at Chicnutrix being a brand made for women by women, aim to cater to all age groups and categories. Who better than the iconic wellness guru to endorse our values and core philosophy.”
Further she added, “As a woman who herself is a firm believer in fitness and natural ingredients, she joins the brand with an authentic voice that helps spread this positive message of healthy living. With this association, we aim to amplify brand awareness across urban and rural markets to create many more captivating stories fuelled by pure, clinically proven, clean and convenient nutrition.”
Shilpa Shetty Kundra will be joining ace fashion designer and actor Masaba Gupta, who is the nutrition BFF and brand ambassador for Chicnutrix.
Commenting on the association, Shilpa Shetty Kundra said, “Nutrition is the core to well-being. Our lifestyle today is such that it is difficult to keep up with all the nutrients and essentials required by a woman on a daily basis for her hair, skin and general well-being. One brand that does that for me is Chicnutrix.”
“I have been using their products for a while, especially Bounce and Glow and now, it’s an absolute delight to associate with them at a larger level. I have been fond of their communication and the fact that it is a brand by women for women, and I really like their approach to wellness and beauty through science-based nutrition. As a fitness enthusiast, I believe in the saying that you are what you eat and that wellness and beauty start from within. I am extremely excited to embark on this partnership,” she added.
Brands
Devyani International Ltd plans three-subsidiary merger to streamline operations
QSR operator moves to streamline structure and unlock operational synergies
Devyani International is tightening its corporate kitchen. The quick-service restaurant operator has approved a scheme to merge three subsidiaries—Sky Gate Hospitality, Blackvelvet Hospitality and Say Chefs Eatery—into the parent company in a bid to simplify its structure and sharpen operational efficiency.
The decision was cleared at a board meeting on March 10 and disclosed in a regulatory filing to the stock exchanges. The merger will take effect from April 1, 2025, subject to statutory approvals.
All three transferor companies are direct or indirect wholly owned subsidiaries, meaning no fresh shares will be issued and the shareholding pattern of Devyani International will remain unchanged once the scheme is completed.
The subsidiaries together operate more than 100 outlets—including dine-in restaurants and cloud kitchens, spread across over 40 cities such as Delhi NCR, Mumbai, Kolkata and Bengaluru.
Devyani International, the largest franchisee of Yum Brands in India, said the consolidation is aimed at generating operational synergies, optimising resource utilisation and reducing layers within the corporate structure.
Financially, the move brings together businesses of varying scale. As of March 31, 2025, Devyani International reported a net worth of Rs 10,381.02 million and turnover of Rs 33,493.33 million. Sky Gate Hospitality posted a net worth of Rs 761.14 million with turnover of Rs 2,657.57 million, while Blackvelvet Hospitality and Say Chefs Eatery reported smaller operations and negative net worth.
The merger will consolidate these operations under a single corporate umbrella as the company sharpens its focus on scale and efficiency.
Devyani International currently runs more than 2,000 outlets across over 280 cities in India, Nigeria, Nepal and Thailand. Its portfolio includes franchise rights for brands such as Pizza Hut, KFC, Costa Coffee, Tea Live, New York Fries and Sanook Kitchen, alongside its own food brands.
With the paperwork underway and approvals pending, Devyani is essentially clearing the corporate clutter—turning three subsidiaries into one tighter, leaner operation. In the QSR world, even the back office needs a spring clean.
