MAM
Chevrolet to sponsor ‘The X Factor’ on Fox
MUMBAI: US broadcaster Fox, Syco Television and FremantleMedia North America have announced Chevrolet as the official automotive sponsor of ‘The X Factor’.
The show debuts later this year.
Chevrolet‘s sponsorship of the show includes automotive exclusivity in multiple episodes throughout the season that will feature in-show integrations, season-long organic product placement and an off-air marketing partnership with digital extensions that will include www.fox.com/thexfactor and social media.
Chevrolet will be the official automotive sponsor of The X Factor on-air, as well as the exclusive automotive sponsor off-air and online.
Chevrolet marketing VP Rick Scheidt said, “When The X Factor launches in the U.S., it seems very natural that Chevrolet is riding shotgun. For the past 100 years, Chevrolet has been a cultural force in music, and we are proud to be partnering with Fox to support the next big thing for music fans and artists.”
Fox One president Jean Rossi said, “Fox is thrilled to partner with Chevrolet, an iconic American brand that celebrates the everyday hero, in launching the most anticipated series of the fall, The X Factor. We look forward to continuing our collaborative efforts with Chevrolet, which has become a key marketing partner for the network.”
FremantleMedia Enterprises CEO US Keith Hindle said, “We are excited to partner with Chevrolet, one of America‘s oldest and most recognizable brands, as we continue to build momentum for the premiere season of ‘The X Factor’ in the US. Our strategic partnership will allow Chevrolet to engage with new audiences and reach consumers through innovative programs across multiple platforms.”
The X Factor is a competition series that gives viewers the opportunity to help choose the next global superstar or breakout music act. The judges – Simon Cowell, Paula Abdul, Antonio “L.A.” Reid and Nicole Scherzinger – will travel across the US searching for undiscovered talent 12 years old or over – both solo artists and vocal groups – who are willing to brave the panel for a chance to make their dreams come true.
In a departure from other singing competition series, the first time a contestant auditions for The X Factor judges, he/she will do so in front of an audience of thousands – raising the stakes and increasing the pressure to impress not only the judges, but also a potential legion of fans.
This will be the ultimate test to prove they have the vocal ability, charisma and stage presence that it takes to become a global superstar or breakout music act and win a $5 million recording contract with Syco/Sony Music.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
