Ad Campaigns
Chetan Bhagat takes a comic turn in Henry Harvin’s ‘StuckAtTheWrongJob’ campaign
Mumbai: Henry Harvin Education, a leading ed-tech platform dedicated to upskilling and reskilling programs for young professionals has collaborated with best-selling author and thought leader Chetan Bhagat for its latest ad campaign titled “StuckAtTheWrongJob”. The campaign combines Chetan Bhagat’s signature humor with the message of finding one’s passion through education and skill development.
The centerpiece of the campaign is a light-hearted and quirky video featuring a couple rushing into a police station to report the “theft” of their son, portrayed by Chetan Bhagat himself. The narrative unfolds with Bhagat playing the role of an imaginative and witty police officer, Chetan, who humorously transforms the mundane act of filing a complaint into a captivating story. The stolen item, in this case, is not a physical possession but a misdirected career path.
The husband-and-wife duo, played by the goofy couple, seeks to file an FIR for the “theft” of their son whom the wrong career has supposedly taken away. In his role as Officer Chetan, Bhagat adds a touch of drama and humor to the situation, creating an engaging and memorable storyline.
The ad concludes with Bhagat suggesting a unique FIR title, “Maa k Anchal se Anchal ko Maa banane tak ka safar” (The journey from the mother’s embrace to embracing one’s passion). The voice-over seamlessly transitions to a promotion for Henry Harvin’s diverse courses, encouraging individuals to break free from the shackles of a wrong career choice and explore over 1200 courses across various industries.
Henry Harvin’s ad campaign, spearheaded by Chetan Bhagat, aims to inspire individuals to pursue their passions and break free from career constraints. The blend of humor, creativity, and a strong educational message is set to resonate with audiences looking for a fresh perspective on career development.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
