Ad Campaigns
Chetan Bhagat collaborates with Henry Harvin for Viral ad campaign
Mumbai: Henry Harvin Writing Academy, an ed-tech platform dedicated to upskilling and reskilling programs for young professionals has collaborated with best-selling author and thought leader Chetan Bhagat for its latest ad campaign titled “Viral Kar Dunga Teri ****** Ki Reel”. The campaign addresses the issue of privacy and public behaviour through a creative and thought-provoking approach.
The campaign revolves around the experience of a cab driver who faces the common frustration of customers engaging in inappropriate behaviour, particularly making out, in the backseat of his cab. Despite various attempts to deter such behaviour, including displaying posters and honking the horn, the driver finds himself at a loss until he devises a clever solution. By replacing the conventional “Gaadi main Chumna mana hai” poster with a new one that reads “Viral Kar Dunga Teri ****** Ki Reel”, the driver effectively communicates his message without directly confronting the passengers. Now Chetan Bhagat comes to the show to make the audience realize the importance of writing skills.
We are thrilled to launch this campaign, which not only showcases our creativity but also reflects our values as a company. At Henry Harvin, we believe in thinking outside the box and finding innovative solutions to real-world problems. This campaign exemplifies that ethos and reinforces our commitment to delivering impactful messaging that resonates with our audience. The purpose of this campaign is to make people aware that by writing the correct message every problem can be solved, said Henry Harvin Writing Academy founder and CEO Kounal Gupta.
Chetan Bhagat commented, “The power of effective writing cannot be overstated, and this campaign beautifully underscores the importance of creative messaging in addressing societal issues. As a writer, I believe in the transformative potential of words, and Henry Harvin’s initiative brilliantly combines storytelling with a pertinent social message. It’s inspiring to see how innovative approaches can spark conversations and provoke reflection.”
Through this campaign, Henry Harvin Writing Academy demonstrates its commitment to innovation and creative problem-solving. By leveraging everyday situations and integrating brand messaging seamlessly, the company highlights the importance of effective communication in today’s cluttered advertising landscape. The campaign will be prominently featured on television channels and various digital platforms, including Henry Harvin’s YouTube channel and social assets.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
