Digital
Cheil’s Experience Commerce secures social media mandate for western refrigeration
Mumbai: Experience Commerce; an integrated digital agency within Cheil Network, has won the annual social media mandate for western Refrigeration; commercial refrigeration equipment manufacturer. This significant win comes after a rigorous multi-agency pitch process and positions Experience Commerce to spearhead and execute comprehensive social media campaigns for Western Refrigeration across various social media platforms i.e., Instagram, LinkedIn, Facebook and Youtube.
As part of this strategic partnership, Experience Commerce will focus on enhancing Western Refrigeration’s digital presence by elevating brand awareness, engaging the target audience, and driving organic growth on social media platforms.
The agency’s approach will include showcasing product excellence, fostering customer engagement, and building brand loyalty through compelling and informative content. The emphasis will also be on developing thought-provoking posts to encourage audience interaction, sharing, and advocacy, expanding the reach and visibility of the Western Refrigeration brand.
Additionally, the agency will also emphasise the company’s sustainability and environmental responsibility initiatives, aligning with the values of eco-conscious consumers and enhancing the overall brand image. The comprehensive strategy aims to build a vibrant and active community for the brand but also generate high-quality leads for sustained business growth.
Western Refrigeration, executive director Parmeet Singh commented, “With a legacy of over 50 years Western Refrigeration has witnessed exponential growth which has helped it become a Market Leader. Beginning this year, we are committed to making substantial investments in fortifying our digital presence and harnessing the power of social media to showcase the excellence of our products and engage with our consumers digitally.
After a meticulous selection process for our social media partner, we chose Experience Commerce based on their innovative pitch and demonstrated expertise. We eagerly anticipate a successful partnership that will further solidify Western Refrigeration’s standing as a trusted industry leader. he added.
Experience Commerce VP – business development Meera Ghare expressed enthusiasm about the partnership, stating, “We are thrilled to collaborate with Western Refrigeration to enhance their digital presence. Our strategic approach aligns with their business objectives, and by amplifying the brand’s unique selling points, we are confident in delivering compelling and tactful social media strategies that will elevate the brand’s position in today’s digital market.”
With over 16 years in the industry, Experience Commerce is a full-service digital native agency that specialises in providing end-to-end marketing solutions to brands. By leveraging compelling data insights and creativity, the agency aims to create brand experiences that drive revenue for its clients.
This collaboration between Experience Commerce and Western Refrigeration is poised to inject a fresh perspective into the brand’s social marketing strategies, cultivating a vibrant community and enabling the brand to forge a positive digital image among its consumers, contributing effectively to its business objectives.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
