MAM
Cheil Worldwide SW Asia appoints Ankur Bose as vice president – BTL
MUMBAI: Cheil Worldwide SW Asia has appointed Ankur Bose as its vice president – BTL.
Bose will be working closely with Cheil Worldwide SW Asia COO Alok Agrawal.
Says Agrawal, “Ankur‘s rich experience and stellar track record makes him ideal to lead the team and drive integrated experiential solutions that address specific brand problems. He is highly energetic and is well aligned with the agency vision and philosophy.”
With a work experience of nearly 14 years, Bose began his career in 1997, designing exhibitions and writing copy at JWT (HTA). Then he joined Lintas as business head of their events division.
After working four years at Lintas, Bose moved to Ogilvy Activation to head their rural business in Delhi, where, after two years he became vice-president and business director.
Confirming his appointment Bose said, “Last mile and in-store advertising is the fastest growing segment of the industry. If ambient media is seamlessly integrated with last mile advertising, the returns are potentially exponential. Cheil is the ideal platform in India to push this envelope.”
Bose has worked with a multitude of clients, including Unilever, Vodafone, Dabur, Castrol, Dupont, Motorola, India Post, ICICI, Lafarge, Coca Cola, Berger Paints, ITC, Orissa Tourism, Peerless, Tata Indicom, Mother Dairy and UNICEF.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
