MAM
Cheil onboards Kaushik Datta as ECD
Mumbai: Cheil India today announced the appointment of Kaushik Datta as executive creative director. His last stint was at Leo Burnett. He was helming their New Delhi office while also managing the art and design duties for all of India. In his current role, he will report to Cheil India’s chief creative officer Vikash Chemjong.
Talking about his new role, Datta (KD) said, “I believe creativity becomes more powerful and effective when technology comes along with it, and Cheil is a great place to do that. It’s a great honour and opportunity for me. I am very excited and looking forward to doing some great work.”
Datta is an industry veteran with a career spanning more than 23 years. He has worked across a wide swath of industries, and his repertoire of clients includes marquee brands like Hutch, Seagram, LG, Bacardi, Apple, Airtel, Kohler, ThumsUp, Maaza, Limca, Minute Maid, Tinder, Fortis, Mc Donald’s, Popeyes, GM, SBI Card, GSK, Hindustan Times, Cargill, and many more.
Welcoming Datta on board, Chemjong said, “It’s exciting times for us at Cheil, not only in terms of the type of work we are trying to do but also in terms of the type of talent we are attracting, and now with Datta coming in with his talent, experience, rigor, and enthusiasm, it’s another shot in the arm for us!”
In this role, Datta’s scope of responsibilities will include upping the art and design quotient for our brands, with a special emphasis on the flagship products—the S and Z series. He will also be involved in the agency focus of thinking of ways to bring tech into our communication and add more zing to our creative product. The appointment is part of Cheil India’s endeavour to bolster its creative capabilities as it seeks to add more talent to its team.
Cheil India chief operating officer Sanjeev Jasani, said, “We are pleased to welcome Datta to the Cheil family. He is a well-known name in the industry and brings with him a wealth of experience that will help Cheil deliver the best transformational work to our clients.”
MAM
WPP appoints Jane Geraghty Global CEO of Brand & Design
Veteran leader also named Global CEO of Landor in dual role.
MUMBAI: Jane Geraghty just landed the ultimate brand double-header because when you’re already running Landor, why not take the whole WPP design empire along for the ride? WPP has appointed Jane Geraghty as global chief executive officer of WPP Brand & Design while simultaneously naming her Global CEO of Landor. The dual role, announced via Geraghty’s LinkedIn post, positions her to lead the group’s specialist brand and design agencies at a time when clients increasingly demand stronger differentiation through multidimensional strategy and experience design.
Geraghty, who joined WPP earlier this year as chief client officer, brings over three decades of experience in marketing, branding and communications. She previously served as Global CEO of Landor (2017–2020), President for EMEA (2013–2018) and Managing Director (2011–2016), after earlier leadership stints at Saatchi & Saatchi, McCann-Erickson and Ogilvy in New York.
In her post, Geraghty said she was “thrilled” to step into the role, highlighting that branding and design are becoming critical for clients seeking differentiation. She emphasised the opportunity to harness WPP’s collective capabilities across agencies, noting that AI powered by WPP Open is already reshaping brand creation, management and global collaboration.
The appointment reflects WPP’s push to integrate its brand and design network more tightly, positioning it to deliver seamless, high-impact work at the intersection of business strategy and brand experience.
In an industry where creativity meets commerce, Geraghty isn’t just leading two titles, she’s steering the ship that turns brands from recognisable to unforgettable, one bold move at a time.
