MAM
Cheil inks partnership with Sniper & Sooperfly for digital content
MUMBAI: The 120 Media Collective and Cheil Worldwide have entered into a strategic partnership for multi-platform video content starting July 2015. Its brands Sniper and Sooperfly will produce and distribute a wide range of digital content for Cheil’s clients.
Speaking about the development, The 120 Media Collective founder & chief executive Roopak Saluja said, “Producing content in various formats over the past nine years has armed us with a deep understanding of the audience and what strikes a chord with them. Our brands, Sniper and Sooperfly come together to seamlessly provide what is needed to engage at scale with digital-first audiences in 2015. Cheil’s trust in us is testimony to our expertise.”
Cheil Worldwide South West Asia group president Shiv Sethuraman added, “Video content is the fastest growing area within the digital play. Not just the creation but, equally importantly, the distribution of content. Clients are tired of agencies offering them TVCs disguised as video content and this is because many of them haven’t yet understood that the business model requires significantly different capabilities, resources and platforms. The partnership with The 120 Media Collective is designed to bring speed, economies of scale and quality – yes, all three – to video content. We believe they are the right partners and that the market is ripe for such an offering.”
Brands
Pernod Ricard, Chivas Regal parent, in talks for possible India IPO: Bloomberg
Deliberations in early stage, with no decision taken so far
PARIS: Pernod Ricard is evaluating a potential stock market listing of its Indian business, according to a Bloomberg News report citing people familiar with the matter.
The French drinks group has begun discussions with prospective advisers to assess the feasibility and merits of a separate public listing for Pernod Ricard India. The deliberations are at an early stage and no final decision has been made.
India is one of Pernod Ricard’s most important growth markets. The company is among the country’s largest alcoholic beverage players, selling premium global brands such as Chivas Regal and Absolut Vodka, and competing closely with Diageo across premium and mass-market segments.
The reported move comes as Pernod Ricard navigates heightened regulatory scrutiny in India. The group is facing antitrust proceedings and is also contesting allegations by authorities in New Delhi over potential violations of local liquor regulations. Pernod Ricard has denied any wrongdoing.
In the market, Pernod Ricard’s Paris-listed shares are up nearly 12 per cent so far this year, valuing the group at about $24.4 billion. That recovery follows a bruising 2025, when the stock lost close to a third of its value.
A separate India listing, if it materialises, could help unlock value from a fast-growing business, even as the group works through legal and regulatory challenges in one of its most strategically important markets.
