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Cheil India wins TVS X biz; thrills Dubai with launch
Mumbai: Cheil India has won the creative duties of TVS X in a multi-agency pitch. The 360-degree mandate includes strategy, planning and creative direction for this new two-wheeler which pegs TVS as a leader in fast-growing EV market in India.
Cheil India orchestrated a mega event for the launch of TVS X on the largest canvas in the world, Burj Khalifa, Dubai. TVS X is a top-of-the-line and the most advanced electric two-wheeler to have hit the Indian market that will transform the future of electric mobility in the country. Post this launch, Cheil’s electrifying campaign called THRILLECTRIC shifts gears to make TVS X stand out in the crowded digital world among the thrill seekers who want a very different riding experience than what most two-wheeler EVs offer in India. Taking a 360-degree approach, Cheil is focused on building an exclusive patronage this vehicle will command.
Commenting on the win, TVS Motor Company vice president marketing– EV business Saurabh Kapoor said, “The on boarding of Cheil India as the creative agency marked the culmination of our search for a partner who could help us launch our new futuristic two-wheeler and create a new unexplored category globally. Cheil India’s integrated capabilities combined with their in-depth expertise in auto and the consumer durable sector helped us take our decision to partner with them. We look forward to creating exciting and meaningful campaigns through this association.”
The exciting launch on Burj Khalifa was followed by the release of the brand film. The film showcases the thrill the new TVS X promises with its very futuristic design, power-packed performance, and advanced connected technology. The film creates the world of modern metropolitan target audience who look for an ultimate riding experience and not just another commuter EV.
Cheil India chief growth officer Neeraj Bassi said, “In our pursuit to grow our new business portfolio, we are keen to partner with marquee Indian brands who are making a mark globally to deliver gold-standard work in the industry and with the ambitious plans that TVS Motor Company has for the EV category, it was a great match. The addition of TVS motor company coalesces our auto expertise as we look forward to leveraging our creative, media, data, activation, and retail capabilities to create work that creates value for the clients and resonates with the consumers.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
