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Cheil India thrusts Samsung Galaxy F70e 5G into the spotlight with ‘Fame Up’ CGI film
GURGAON: Cheil India has turned up the wattage for Samsung, launching a slick, high-impact CGI film to introduce the new Galaxy F70e 5G under the campaign thought ‘Fame Up’.
The film is a rallying cry to a generation that hustles hard but rarely headlines. The unseen strivers. The creators who grind, build and post, yet remain off the radar. ‘Fame Up’ urges them to rise, stand out and finally be seen.
At the heart of the story is a clean, confident visual metaphor. Set in a recognisable urban sprawl, the ground splits open. From below, the Samsung Galaxy F70e 5G ascends on a luminous circular platform, lifting steadily above the city skyline. As it rises, the everyday drops away. At the summit, a sharp spotlight snaps into focus and holds. The message is unmistakable: visibility is power.
The film mirrors the phone’s proposition. The Galaxy F70e 5G features a high-quality portrait camera designed to keep subjects crisply in focus, a hefty 6000mAh battery built for all-day momentum, and a 120Hz refresh rate that delivers fluid, seamless scrolling. Together, they promise creators the tools to stay seen, stay powered and stay in flow.
The film ends without clutter or compromise. Just a line. A moment. A challenge.
It’s time to Fame Up.
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FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
