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Cheil India thrusts Samsung Galaxy F70e 5G into the spotlight with ‘Fame Up’ CGI film
GURGAON: Cheil India has turned up the wattage for Samsung, launching a slick, high-impact CGI film to introduce the new Galaxy F70e 5G under the campaign thought ‘Fame Up’.
The film is a rallying cry to a generation that hustles hard but rarely headlines. The unseen strivers. The creators who grind, build and post, yet remain off the radar. ‘Fame Up’ urges them to rise, stand out and finally be seen.
At the heart of the story is a clean, confident visual metaphor. Set in a recognisable urban sprawl, the ground splits open. From below, the Samsung Galaxy F70e 5G ascends on a luminous circular platform, lifting steadily above the city skyline. As it rises, the everyday drops away. At the summit, a sharp spotlight snaps into focus and holds. The message is unmistakable: visibility is power.
The film mirrors the phone’s proposition. The Galaxy F70e 5G features a high-quality portrait camera designed to keep subjects crisply in focus, a hefty 6000mAh battery built for all-day momentum, and a 120Hz refresh rate that delivers fluid, seamless scrolling. Together, they promise creators the tools to stay seen, stay powered and stay in flow.
The film ends without clutter or compromise. Just a line. A moment. A challenge.
It’s time to Fame Up.
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Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
