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Cheil India bags honours at Ad Stars & 2020 Kyoorius Creative Awards

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NEW DELHI: Cheil India scored multiple wins at the recently concluded Ad Stars and Kyoorius Creativity Awards 2020. The star campaigns have been Samsung Good Vibes, Real Kashmir FC Shared Jersey and Madras Dyslexia Association.

Samsung Good Vibes has been recognized globally for its excellence in creative solutions inspired by technology. Caring for possibilities and making a difference, Samsung Good Vibes is developed in association with Sense International India. Samsung conducted workshops with participants from different parts of India. Basis their feedback and expertise, Samsung Good Vibes app is fine-tuned to complement the behavior and capabilities of the deafblind. The two-way communication tool allows the deafblind to send and receive messages with friends, family or anybody else through their smartphones. It translates Morse Code input into text or voice and vice versa.

With these wins, Samsung Good Vibes campaign has added 11 more, bringing the collection to 20 this year.

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Real Kashmir FC, had launched limited edition ‘Shared Jersey’ for all the unreal fans, the die-hard fans of rival teams who were supporting Real Kashmir FC during I-League last year. Conceptualised by Cheil India, the campaign saw celebrity fans and fans across the country appreciating and encouraging RKFC team.

Speaking on the wins, Cheil India COO Sanjeev Jasani said, “Heartiest congratulations to my team on their wins for the excellent work over the last twelve months.  Amidst the current trying times, we are proud to have maintained our winning streak this year. This exhibits the strength of our teams.  We remain focused on our commitment to creativity inspired by technology and thank our clients for their incredible support.”

“Awards keep the adrenaline going, especially when everything looks little disorienting around us. But what really delights me is to see that these recognitions are aligned with the focus of the company – Creativity + Technology. We have decided to play in categories like innovation, mobile, technology, digital, branded content and integrated – and it is good to see the results. These wins will encourage us to push even harder and find solutions to grow our clients’ businesses innovatively.” added Cheil India CCO Emmanuel Upputuru.

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CAMPAIGN

AWARD

CATEGORY

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METAL

Samsung Good Vibes

Ad Stars

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Mobile Craft – Innovative Use of Technology

 

Silver

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Samsung Good Vibes

Ad Stars

Video Stars – Branded Viral Videos

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Silver

Samsung Good Vibes

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Ad Stars

Healthcare – PSA

 

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Bronze

Samsung Good Vibes

Ad Stars

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Film – Not for Profit

 

Bronze

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Samsung Good Vibes

Ad Stars

Human Rights – PSA

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Crystal

Samsung Good Vibes

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Kyoorius Creative Awards

Creativity for Good – Led by Brands

 

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Creativity for Good

Samsung Good Vibes

Kyoorius Creative Awards

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Innovative Use of Mobile Platforms or Technology

 

Baby Elephant

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Samsung Good Vibes

Kyoorius Creative Awards

Innovative Use of Digital Platforms or Technology

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Baby Elephant

Samsung Good Vibes

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Kyoorius Creative Awards

Design for Digital & Mobile Marketing – UX Design

 

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Baby Elephant

Samsung Good Vibes

Kyoorius Creative Awards

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Design for Digital & Mobile Marketing -Digital & Mobile Apps, Tools & Utilities

 

Baby Elephant

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Samsung Good Vibes

Kyoorius Creative Awards

Digital Marketing – Apps, Tools & Utilities

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Baby Elephant

Madras Dyslexia Association

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Kyoorius Creative Awards

 

Digital Marketing – SEO

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Blue Elephant

Madras Dyslexia Association

Kyoorius Creative Awards

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Digital Marketing – Apps, Tools & Utilities

 

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Baby Elephant

Madras Dyslexia Association

Kyoorius Creative Awards

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Integrated Advertising Campaign – Led By Digital

 

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Baby Elephant

Real Kashmir FC The Shared Jersey

Kyoorius Creative Awards

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Integrated Advertising Campaign – Led by Digital

 

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Blue Elephant

Real Kashmir FC The Shared Jersey

Kyoorius Creative Awards

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Creative Use of Data – Social Media

 

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Baby Elephant

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ABBY Awards 2026 names 3 jury chairs across digital, PR and publisher

Aditiya, Dharmaraj and Puri to lead key categories at Goafest 2026

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MUMBAI: The Ad Club has announced the appointment of PG Aditiya, Deepshikha Dharmaraj and Pavita Puri as jury chairs for the Digital, PR and Publisher categories respectively at the ABBY Awards 2026, powered by The One Club and The One Show.

The awards are set to take place during Goafest 2026 from May 20 to 22 at Taj Cidade de Goa Horizon, bringing together some of the biggest names in advertising and marketing.

PG Aditiya, founder and CCO at Talented, will chair the Digital jury. A former chief creative officer at Dentsu Webchutney, he now leads Talented, an employee-owned independent agency known for its unconventional structure and award-winning work for brands such as Meta, Google, Britannia and Tanishq. The agency has also been recognised as a global ‘Best Place to Work’ by Campaign magazine for two consecutive years.

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In the PR category, Deepshikha Dharmaraj, CEO at Burson Group India, brings over three decades of experience in public relations and integrated communications. She oversees multiple entities including Burson Genesis, GCI Health India and Hill & Knowlton India. Known for her strategic counsel and leadership, Dharmaraj has also served as president of industry bodies such as PRCAI and PAFI, and has been a jury member at global platforms including Cannes PR Lions and D&AD Awards.

Pavita Puri, chief brand and marketing officer at The Indian Express Group, will chair the Publisher category. With over 15 years of leadership experience, she has been instrumental in driving the group’s transition into a digital-first media powerhouse, overseeing brands such as The Indian Express, Financial Express, Loksatta and Jansatta. Her earlier stints in advertising include roles at Rediffusion and Lowe India, where she handled marquee clients across sectors.

The appointments reflect a strong mix of creative, communications and media expertise, underscoring the awards’ focus on recognising excellence across evolving industry segments.

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As the industry gears up for Goafest, the ABBY Awards 2026 promise to spotlight standout work, with seasoned leaders at the helm of jury deliberations shaping the benchmark for creative excellence.

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