Account
Cheil India appoints Umesh Bopche as CEO for its digital agency Experience Commerce
Mumbai: Cheil India has appointed Umesh Bopche as the new CEO for its digital agency – Experience Commerce.
Umesh will be responsible in placing Experience Commerce (EC) on an exponential growth trajectory. Under his leadership, Experience Commerce will position itself with a holistic, full-service agency, offering & creating new service lines & verticals for our existing and new clients. Umesh will also be responsible for the live commerce practice & content/film studio for all Cheil clients, including Samsung, through EC Studio.
Umesh has over 20 years of experience in leading media, digital, content, tech & Internet businesses with a track record of delivering strong retention, high growth & building A+ talent teams. Prior to joining EC, Umesh has worked with top media & entertainment conglomerates like Prime Focus Group, Times of India Group (Print), and Times Internet Ltd (Digital Business), while being exposed to the various facets of traditional and new-age media, and helping brands achieve their advertising & communication goals.
Umesh’s rich experience includes working with major brands like Tata Sky, ICICI, Dabur, Amazon, HUL, Big Bazaar, Marico, OPPO, Xiaomi, Tata Motors, Ford, TVS, ITC, Procter & Gamble, Emami, L’Oréal, Myntra, Soch, and Free Fire among many others.
Chiel India chief operating officer Sanjeev Jasani, said, “I am delighted to welcome Umesh into the family. Umesh is an astute & result-oriented business leader with good vision, exactly what Experience Commerce needs at the moment to continue its exponential growth in India. More importantly, he is a good human being who is empathetic towards his people and can bring them together to rally towards a common goal. In my mind, Umesh is a perfect fit for the role. I am sure Umesh will play a crucial part in Cheil India’s growth trajectory in the years to come and make Experience Commerce one of the top digital agencies in India and the APAC Region. I wish Umesh the very best for this role as the CEO of Experience Commerce.”
Umesh Bopche added, “For an individual, two questions become important when making a career move – What can I give to this place, And what can this place give me? And when you’re able to determine a great synergy between the two, it feels like a eureka! That’s precisely what I felt during my interaction with Cheil Worldwide & as I realised the potential within EC while accepting this role. I am very excited with the task in hand to make EC one of the fastest growing company within the Cheil Worldwide network & look forward to this incredible ride.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
