Ad Campaigns
CHEIL India announces ‘Awesome is for Everyone’ to Showcase Samsung Galaxy A14 5G
Mumbai: Cheil India released a campaign that demonstrates the awesome new Galaxy A14 5G and the affordability quotient. The latest addition to the popular Galaxy A series is aimed at offering a complete package of the latest Galaxy innovations at an affordable price, making awesome technology accessible to everyone.
With the new campaign, Samsung India’s objective is to create buzz around the awesome Galaxy A14 5G and the even more awesome affordable offers. The new campaign for Galaxy A14 5G embodies the message that ‘Awesome is for everyone’. Conceptualised by Cheil India, the campaign builds on the insight that in times when even simple joys can pinch the pocket, Galaxy A14 5G comes with awesome features and that too, at just Rs 44 a day.
“At Samsung, we believe in making meaningful innovations accessible to a larger audience. As India embarks on the 5G revolution, Galaxy A14 5G has been designed to be at the forefront of this revolution by offering a holistic 5G experience. Galaxy A14 5G is the most widely distributed 5G models. We have also made Galaxy A14 5G easier for consumers to own with affordability options that translates to just INR 44/day, which is a testament to our philosophy of’ Awesome is for Everyone”, said Samsung India senior director of mobile business, Aditya Babbar.
The campaign features two category films with a distinctive plot and a huge dash of humour to add to the memorability. The films have also been released in vernacular languages for universal appeal, and connect with Gen Z consumers of India. The pre-buzz phase was amplified with snackable teaser videos engaging the young audience, and highlighting the unbelievable offer.
The narrative intends to drive different consumer conversations with the same takeaway – Awesome is for everyone at just Rs 44 a day.
Talking about the campaign, Cheil India CCO Vikash Chemjong said, “Most people know about the awesome features of our Galaxy A Series. All we had to do was remind them that they could now get Galaxy A14 5G for just INR 44!”
“This entire campaign is crafted for Gen Z consumers in India who are tech savvy and value conscious. Awesome for everyone resonates with this cohort and we have explored all marketing levers in this campaign to strike a chord with them,” said Samsung head of business at Cheil India, Srijab Malik.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
