MAM
Channel [V], MBC hog limelight at Promax&BDA Asia awards
MUMBAI: The Promax&BDA 2005 Asia, which was held in Singapore on 28 and 29 November saw Channel [V] India and UAE based MBC Creative Services hogging the limelight with the maximum number of awards.
Channel [V] bagged the gold and silver awards for the Best In House Station Image Promo for V Gyaan- Phart Silencer and V Gyaan- Seedha Sar respectively. It also bagged the gold for Best Comedy Promo for V Gyaan – Phart Silencer. The gold for the Best Interactive Promo went to Channel V’s Scooty Get Colourful promo.
On the other hand, the award for the gold for Best Promo Not Using Programme Footage went to Channel [V] for Ringtone TV. The gold for the Star Rocket Award was also bagged by Channel [V] for the Manish Sehrawat promo.
Sony Entertainment Television India’s movie channel Max bagged the gold in the Best Out-Of-House Station Image award for the Look-A-Like promo. The silver in the same category was awarded to Mediacorp TV Pte Ltd for Over The Rainbow promo.
The gold in the Best Movie Promo went to SPE Networks – Asia for Bowling For Columbine and the silver was bagged by Zee Telefilms for the Kill Bill Wedding Vows promo.
SPE Networks Asia also bagged the gold in the Best Movie Campaign for Jurassic Park, whereas the silver was awarded to Zee Telefilms for the Monster campaign.
The gold and silver in the Best Drama Promo was bagged by MBC Creative Services for MBC4: Degree of Guilt and MBC4: Buffy, Angel & Charmed respectively.
Mediacorp TV Pte Ltd’s Desperate Housewives and Lost won the gold and silver respectively for the Best Drama Campaign.
MBC Creative Services also bagged the gold and silver in the Best Sports Promo for MBC1: AFC and MBC1: Echo of the Stadium respectively.
In the Best Sports Campaign category, the gold went to Television Broadcasts Limited for The 10th China National Games and the silver was awarded to Media Content And Communications Services (India) Pvt. Ltd. for Match Ke Mujrim.
Turner Entertainment Networks Asia Inc. bagged the gold in the Best Children’s Promo for Sayonara, Samurai Jack, whereas Walt Disney Television bagged the silver for Playhouse Disney 5 Days A Week Song.
Nickelodeon Asia Holdings Pte LTD bagged the gold in the Best Children’s Campaign category for Know Your Nicktoons Campaign. The silver in this category was awarded to Turner Entertainment Networks Asia Inc. for Pogo Amazing Kids Awards 2004.
In the Best Comedy Promo, the silver was bagged by ETC Networks Limited for the Nautanki promo.
Mediacorp TV Pte LTD bagged the gold and silver in the Best Entertainment/Variety Promo for Local Variety promo and Scholar Of Scholars respectively. It also bagged the gold and sliver in the Best Entertainment/Variety Campaign for Project Superstar Recruitment campaign and Scholar Of Scholars respectively.
In the Best Documentary Promo, National Geographic Channel Asia bagged the gold for MegaStructures and the silver was taken home by Discovery Asia, Inc. for Sayonara Changi.
The gold in the Best Documentary Campaign was awarded to Discovery Networks Asia for Animal Planet: Meerkat Manor campaign, whereas the silver went to Mediacorp TV Pte LTD for Missing.
No awards were given in the Best Comedy Campaign, Best Reality Promo, Best Reality Campaign and Best Integrated Marketing Campaign – Terrestrial categories.
The other winners are as follows:
Best Holiday/Seasonal Promo
Gold
Television Broadcasts Limited
Dragon Boat Festival Image
Silver
Cartoon Network Japan
National Foundation Day Special
Best Leisure & Lifestyle Promo
Gold
Star Group Taiwan
[V] Fashion In House-Miranda
Silver
MTV Networks Asia
50 Most Stylish Videos Tune-In
Best News/Current Affairs Promo
Gold
Star India Pvt. Ltd.
Cover Story Rewind
Silver
Media Content And Communications Services (India) Pvt. Ltd. Kaun Banega Mukhyamantri
Best Sales & Marketing Presentation
Gold
SPE Networks – Asia
Numb3rs Sales Presentation
Silver
Hallmark Channel
Hallmark Stories: 2005 Sales Tape
Best Special Event Promo
Gold
Television Eighteen India LTD
Car Lover
Silver
Mediacorp TV Pte LTD
Channel 8’s Mother’s Day Greetings
Best Sound Design
Gold
Pt. SCTV
Image SCTV Music Awards
Silver
MBC Creative Services
MBC1: Echo Of The Stadium
Best Script
Gold
MTV India
Kanon Kumar
Silver
Turner Entertainment Networks Asia Inc.
Marinate You
Best Editing
Gold
Star India Pvt. Ltd.
Cook Na Kaho Pakaging
Silver
Celestial Movie Channel Limited
A Journey To The West
Best Interstitial
Gold
Nickelodeon Asia Holdings Pte LTD
Krusty Krab Saving Tip
Silver
Walt Disney Television
Legends of the Ring of Fire
Best Interactive Promo
Silver
MTV Networks Asia
HP Quest Contest
Best PSA Award
Gold
MTV India
Kanon Kumar
Silver
Bennett, Coleman & Co., Ltd.
Aids & Literacy
Funniest Spot
Gold
Wowow Inc
Join Us By Calling
Silver
MTV India
OTS – Panju Aunty
Something For Nothing
Gold
SPE Networks – Asia
AXN Monday Watch It
Silver
The Walt Disney Company India Pvt. LTD
Blackboard
Best Promo Not Using Programme Footage
Silver
MTV India
Immies Devotional
Best Integrated Marketing Campaign – Satellite Or Cable
Gold
Discovery Asia, Inc.
Discovery Travel & Living-Channel Relaunch
Silver
Star Group Ltd.
Star World Channel – Medical Investigation Campaign
Best Website Design
Gold
Walt Disney Television International (Japan)
Disney Channel Japan Web Site
Silver
MTV Networks Asia
MTV Asia Awards 2005
Best On-Air Identity
Gold
MBC Creative Services
MBC4: Idents
Silver
Starhub
2006 Fifa World Cup
Best Print Ad
Gold
Nickelodeon Asia Holdings Pte LTD
Entertain Or Else – Tying Lace
Silver
Star Group Ltd.
Star World Channel – The Office Tune In Ad
Best Print Campaign
Gold
National Geographic Channel Asia
Megastructures
Silver
Nickelodeon Asia Holdings Pte LTD
Entertain Or Else Campaign
Best Animation
Gold
Starhub
2006 Fifa World Cup
Silver
National Geographic Channel Asia
Megastructures
Best Original Logo Design
Gold
MBC Creative Services
MBC4: Logo
Silver
Discovery Asia, Inc.
Discovery Travel & Living-Open Ticket
Best Programme Title Sequence
Gold
Discovery Asia, Inc.
Discovery Travel & Living-Re.Design
Silver
MTV Networks Asia
MTV Screen Open Titles
Best On-Air Channel Branding
Gold
MTV Networks Asia
The Albert & Nancy Experience Campaign
Silver
MBC Creative Services
MBC4: Channel Branding
Best Collateral Material
Gold
Star Group Ltd.
Star Chinese Movies Channel – Chess Set
Silver
Mediacorp TV Pte LTD
Desperate Housewives
Best Sting
Gold
Star Group Ltd.
Money Packaging
Silver
Velvet Medinedesign Gmbh
HBO Signature
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
