MAM
Channel [V] launches ‘Panga for Beckham’ contest
MUMBAI: Seems like Channel [V] is taking the cricket fever head on. The Star music channel will be promoting football in the time when the entire country is crazy about cricket. The channel, along with Castrol ‘Power 1’, has launched a Panga for Beckham contest.
The newest vignette based interstitial [V] panga is organising the contest, which requires participants to mail (snail mail, e-mail whatever!) the biggest, meanest, ultimate Panga (read ‘dare’) they are willing to take. The [V] panga host VJ Yudi along with his bunch of cronies will travel to Bangalore, Pune, Ahmedabad and Delhi and dare select participants to perform some nerve-jangling Pangas.
The lucky few shortlisted contestants will win a chance to meet international football superstar – David Beckham. The prize deal includes not just a customary dinner but also a five-day all expense trip to UK and free football tutorials by the football icon David Beckham himself.
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
