MAM
Channel UFX signs on Aidem Ventures for its ad sales
MUMBAI: Channel UFX, the youth entertainment and music channel catering to the South market with its edgy, across-the-board programming mix, has commissioned its ad sales duties to Aidem Ventures.
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Usman Faheed feels with a large team of people who are media as well as genre specialists Aidem Ventures will help them become a stronger brand
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Channel UFX offers a mélange of meticulously crafted programming from international to Bollywood and South Indian music. It maintains competitive standards with a dash of Indian flavour. VJ Paloma, Sherif, Rochelle and Craig hosting talk shows, reality shows, game shows, celebrity interviews, gossip segments, automobile, technology, food and fitness features, exciting contests, trivia, laugh out loud segments and voyages into the lives of the rich and famous, is what Channel UFX is all about. It is a whole new world of boundless entertainment and spectacular visual extravaganza. It is a one-stop-channel for all things Youth.
The 2013 line-up consists of four fresh, new shows over and above the regular line-up. There’s a show called Tech In. Mobiles, gaming consoles, software, mp3 players, notebooks is what this show is all about. It features new arrivals; tips on how to care for gadgets and an exclusive gaming segment featuring a variety of games that are currently in vogue.
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Vikas Khanchandani believes the channel is going to reconstruct market boundaries to create and capture an enormous new segment
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Another new show Voices allows people to record their video requests, ask questions to celebrities using the cameras on their cell phones or computers. The channel then plays these videos along with the names of those participating, followed by video clips of the celebrities responding to those questions. On Ground features different colleges, their structure and geography, moves onto student achievers and talents and lastly identifies the current celebrities and personalities who passed out of the same college. The Boss is another exciting new show about successful businessmen, entrepreneurs and professionals discussing their vision, obstacles faced, future plans etc.
As of today, the channel reaches out to 95 per cent of Tamil Nadu. It is available on four out of the six key DAS operators in Chennai. Outside of Chennai, Channel UFX is available on Arasu Cable. In Kerala, it is available on KCCL which covers 60 per cent of the market. In Karnataka, the channel is available to two major networks i.e. DEN Network & All Digital. As for Andhra Pradesh, the channel is currently available in Vishakhapatnam and will soon be distributed across the state.
Internationally, Channel UFX has been made available on E-Vision starting today. E-Vision covers all of the Middle East. Our channel has been recording a good amount of online viewership by viewers in US and UK as well.
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Channel UFX is an exciting and vibrant option for brands looking at targeting the 15-34 age groups says Nikhil Sheth
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Announcing the association, Channel UFX MD Usman Faheed said, “The Aidem team possesses a great amount of expertise in every business facet be it developing the right positioning & pricing strategies for the media, developing sponsorship packages, identifying all possible revenue streams to going out and generating revenues. From news and infotainment to movies, general entertainment and music, they are a large team of people who are media as well as genre specialists. We are glad to be associated with them.”
Aidem Ventures director Vikas Khanchandani added, “Channel UFX is a very interesting channel that not just entertains the youth but also encourages them to be informed, global citizens. Its broad appeal taps into the tastes and interests of every young adult.This channel is going to reconstruct market boundaries to create and capture an enormous new segment.The team is very excited about the channel.”
“UFX is unparalleled youth destination that is all set to disrupt the status quo of marketing to the youth in South India. There isn’t a similar option available in South India. Considering South India is the most literate zone in the country, Channel UFX is an exciting and vibrant option for brands looking at targeting the 15-34 age groups,” said Aidem Ventures business head Hindi Entertainment & Niche channels Nikhil Sheth.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
