Ad Campaigns
Chain Se Sona: A Gold ETF campaign by ICICI Prudential Mutual Fund
Mumbai: The fear of theft is a common concern among those who own physical gold in the form of jewellery, coins or bars. Unlike other assets, gold is a tangible asset that can be easily stolen or lost. This fear can be compounded by the high value of gold, which makes it a desirable target for thieves. To mitigate the risk of theft, investors who own physical gold may choose to store it in a secure location, such as a bank locker. However, these storage options can be expensive and may not be accessible at all times.
This is where an alternative form of getting exposure to gold through Gold ETFs (Exchange-Traded Funds) becomes relevant, especially for those concerned about the risk of theft. Gold ETFs can provide a solution to the fear of theft and storage problems associated with physical gold ownership, thereby negating these risks. A Gold ETF is a type of investment vehicle that tracks the price of gold and trades on a stock exchange like a stock. It allows investors to own gold without physically possessing it.
One of the names in this space is ICICI Prudential Gold ETF. Investors can buy units of the offering which represent ownership in the underlying gold holdings. ICICI Prudential Gold ETF offers several other advantages over physical gold ownership. They are more liquid, making it easier to buy and sell gold quickly on the exchange. Investing in gold adds another asset class to your portfolio thereby diversifying your investments and may also help to reduce the overall risk.
At a time when gold prices are prevailing at higher levels, through our latest campaign, we wish to communicate to the masses that by investing in ICICI Prudential Gold ETF they need not worry about the safety aspect of their investment.
Our endeavour with this campaign is also to create awareness about Gold ETFs in general and its safety aspect. It is a prudent portfolio diversifier and is suitable for all types of investors – evolved investor, conservative investor, aggressive investor.
ICICI Prudential AMC head marketing digital & customer experience Abhijit Shah said, “When it comes to investing or purchasing gold, the one aspect which concerns everyone is with regards to the safety of the gold at hand. By taking exposure to gold in the form of ICICI Prudential Gold ETF, gold units will be held in a demat account, thereby addressing the safety aspect effectively.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
