Ad Campaigns
Chai Sutta Bar initiates an IPL campaign at their outlet in Indore
Mumbai: Chai Sutta Bar (CSB), has announced that all IPL games will be live streamed for fans at its Indore, Madhya Pradesh, main outlet. Given that the company is known for its unbeatable vibes, CSB believes that providing consumers with live streaming of IPL matches is an interesting way to interact with them, provide them with a memorable experience, and also give them a sense of the stadium outside the stadium.
‘’We are excited to bring together the two passions of our country – cricket and chai. At Chai Sutta Bar, we strive to offer unique and memorable experiences to our customers, and the live streaming of IPL matches is a step in that direction. We hope that our customers enjoy the matches while sipping on their favorite chai in Kulhad,’’ said Chai Sutta Bar co-founder Anubhav Dubey.
Founded in 2016 by Dubey and Anand Nayak, Chai Sutta Bar is dedicated to serving the perfect cup of chai in Kulhad while also providing employment to over 500 potter families across India. With 4.5 lakhs kulhad used per day across its franchise outlets, Chai Sutta Bar is not only a brand but a movement that supports the local community.
The live streaming of the IPL matches has started and will continue till the final match of this edition of the IPL. Customers can enjoy the matches on high-quality LED screens installed at every selected outlets, making it the perfect destination for cricket lovers across India.
Chai Sutta Bar is committed to bringing joy to its customers through its delicious chai, and the live streaming of IPL matches is a testament to its dedication to providing unique experiences. With this initiative, Chai Sutta Bar aims to strengthen its bond with its customers and continue to support the local community.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
