Ad Campaigns
Chai Sutta Bar-backed Maatea announces its new initiative ‘Chai Bole to Maatea’
Mumbai: Maatea, the latest venture by Chai Sutta Bar, announces its new initiative, ‘Chai Bole to Maatea’. This heartwarming initiative brings together Indore-based influencers and their mothers to share stories, gossip, and their love for Maatea over a cup of tea. ‘Chai Bole to Maatea’ highlighted the special bond between mothers and their children, emphasising the simple yet profound joys of sharing a cup of tea. Maatea’s social media pages also posted videos of Influencers with their mothers.
Chai Sutta Bar co-founder Anand Nayak expressed his enthusiasm for the initiative – “Tea has a unique way of bringing people together, and with ‘Chai Bole to Maatea,’ we want to celebrate the cherished moments between mothers and their children. We are delighted to see influencers in Indore embracing this initiative and sharing their personal stories over Maatea.”
Chai Sutta Bar co-founder Anubhav Dubey added, “The essence of Maatea lies in creating memorable experiences around tea. ‘Chai Bole to Maatea’ is a tribute to all mothers and the irreplaceable bond they share with their children. We are thrilled to provide a platform for these heartfelt conversations.”
Chai Sutta Bar director Rahul Patidar stated, “We are proud to launch ‘Chai Bole to Maatea’. This initiative is about more than just drinking tea; it’s about honouring the beautiful tradition of tea drinking and the special relationships it fosters. Tea has always been a symbol of warmth, comfort, and connection. Through ‘Chai Bole to Maatea,’ we want to celebrate these timeless values. By bringing together influencers and their mothers, we aim to create a space where people can slow down, appreciate the moment, and share their personal stories.”
As part of the initiative, influencers shared their experiences on social media, showcasing their special moments with their mothers and highlighting the role of Maatea in their lives. This campaign aims to inspire others to take a moment to sit down with their loved ones and enjoy the simple pleasure of a cup of tea.
Maatea aspires to offer the finest tea experience in the country. Sourcing the best tea leaves from the lush gardens of Assam and West Bengal guaranteeing unparalleled freshness and flavour. The team behind Maatea is truly excited to introduce a tea that they believe will become a favourite among tea lovers.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
