MAM
Cha-Chi Communications’ hyperlocal initiative reaches 60 crore Indian users
Mumbai: Cha-Chi Communications, a leading digital marketing agency, today announced the successful launch of its groundbreaking hyperlocal outreach initiative, marking a significant milestone in the world of influencer marketing. With a reach extending to over 60 crore social media users in 20 regional languages across India, this innovative offering has already garnered the support of more than 25 corporate clients, delivering a remarkable Return on Investment (ROI) of 150 per cent.
In recent years, influencer marketing has become an integral part of digital advertising strategies, and Cha-Chi Communications has emerged as a frontrunner in this dynamic field. The agency’s hyperlocal outreach initiative leverages the power of social media influencers to create highly targeted, region-specific campaigns that resonate with local audiences. This approach has proven to be exceptionally effective, as evidenced by the impressive ROI achieved by their clients.
According to industry data from leading marketing research firms, influencer marketing is on the rise in India, with a projected growth rate of 25 per cent annually. The use of regional languages and hyperlocal targeting has become increasingly vital in engaging with diverse audiences across the country. Cha-Chi Communications’ innovative approach aligns perfectly with these trends, offering their clients a unique competitive advantage.
Cha-Chi Communications co-founder Priyanka Rana expressed her enthusiasm for this milestone achievement: “We are thrilled to introduce our hyperlocal outreach initiative, which represents a game-changing approach to influencer marketing in India. Our goal has always been to connect brands with their target audiences in the most authentic and effective way possible. With the support of our valued clients and the dedication of our talented team, we have not only achieved but exceeded our expectations, delivering exceptional results and an ROI of 150 per cent. We look forward to continuing our journey of innovation and success in the world of influencer marketing.”
Cha-Chi Communications’ hyperlocal outreach initiative has already received accolades from industry leaders and influencers alike for its pioneering approach to influencer marketing. As the agency continues to expand its reach and client base, it remains committed to delivering measurable results and staying at the forefront of the rapidly evolving digital marketing landscape.
The offering has been launched in Hindi, English, Gujarati, Marathi, Oriya, Bengali, Tamil, Telugu, Kannada, Punjabi among other languages catering to masses in India. The influencer base is spread across various domains including by not limited to finance, healthcare, education, sustainability, food & beverages, fashion, beauty, parenthood, tech and skilling.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
