Ad Campaigns
CERA’s latest campaign ‘Kuch Pal Ghar Ke Naam’ to release in 5 languages
MUMBAI: CERA, India’s premium home solutions provider and one of India’s most trusted brands in sanitary ware, faucets and tiles, CERA which has been known for its innovative futuristic products tries to touch the emotions of oneness in its new campaign ‘Kuch Pal Ghar Ke Naam’ which captures the essence of Happy Home moments. The 10-seconder ad campaign features a small family enjoying every bit of their moments in their home which has CERA products for happy yet comfort lifestyle.
CERA executive director Atul Sanghvi said, "The objective of this campaign was to break away from the clutter of product+celebrity ads and connect emotionally with our customers, bringing their beloved home and its inmates to the forefront. Also, since Cera offers almost all product categories—sanitaryware, faucets, tiles, wellness, kitchen sinks, water heaters, mirrors—that go into making one’s once-in-a-life time home, it is appropriate to bring the home as centre of one’s life. This campaign delivers on the objective that CERA offers tiles, faucets and Sanitaryware, beautifully.”
The campaign will run for 6 weeks in 5 different languages i.e. Hindi, Gujarati, Kannada, Marathi and Punjabi, on news channels with and major GEC (Impact Properties) programs. The total spend on the campaign will be Rs 10 crore.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
