Brands
Centuary Mattresses is the Official Sleep Sponsor of Sunrisers Hyderabad in 2024
Mumbai: India’s Sleep Specialist, Centuary Mattress, announces its debut sponsorship for Sunrisers Hyderabad 2024. This marks a significant milestone for the brand as it extends its support to one of the most renowned franchises in the Indian T20 cricket league, reflecting Centuary’s commitment to supporting sports and connecting with cricket enthusiasts across the country.
The Sunrisers Hyderabad have a storied history of success and are widely regarded as a powerhouse team. At the same time, Centuary mattress also commands a solid market share across Andhra Pradesh and Telangana region. As a brand that is deeply rooted in the city and cultural fabric of Hyderabad, this partnership will help Centuary in further strengthening its presence in the Deccan community while also enhancing its brand visibility on a national scale. As part of the sponsorship agreement contract, the Centuary Mattress logo will be prominently displayed on the leading leg of the player’s trousers.
Centuary Mattress executive director Uttam Malani said, “We are delighted to embark on this exciting journey with Sunrisers Hyderabad. Since this is our first-ever association with such a prestigious sporting franchise, which is also a Hyderabad-based entity, it will not only strengthen our local connection but also elevate the spirit of cricket in our city. Cricket holds a special place in the hearts of millions of Indians and through this partnership we look forward to engaging with fans in a meaningful way while promoting our commitment to quality sleep.”
Sunrisers Hyderabad CEO K Shanmugam stated “We are excited to welcome Centuary Mattress as our official sponsor for 2024 season. This partnership signifies our shared values of excellence, performance, and dedication to providing the best experience for fans and players alike. We look forward to a successful collaboration that inspires mutual growth for both the brands.”
Brands
Chipotle appoints Fernando Machado as chief brand officer
Marketing veteran to lead brand, digital push and global expansion plans
CALIFORNIA: Chipotle Mexican Grill has appointed Fernando Machado as its chief brand officer, effective 1 June, as the company sharpens its focus on brand building and digital-led growth.
The move comes shortly after Chipotle Mexican Grill chief executive officer Scott Boatwright took charge, signalling a renewed push to strengthen the brand’s global positioning and accelerate international expansion.
Most recently, Machado served as operating partner at Garnett Station Partners, where he supported portfolio brands on marketing and growth strategies. Prior to that, he was chief marketing officer at Activision Blizzard, leading campaigns for major gaming franchises.
He has also held senior roles at Restaurant Brands International, working across brands such as Burger King, Popeyes and Tim Hortons, and spent over a decade at Unilever in global brand development roles.
In addition to his corporate experience, Machado is associated with the Cannes Lions International Festival of Creativity as dean of the Brand Marketers Academy, mentoring emerging marketing leaders.
At Chipotle, he will oversee brand strategy, creative direction and digital engagement, aligning marketing efforts with the company’s evolving consumer base and technology-led ambitions.
The appointment highlights Chipotle’s intent to blend strong brand storytelling with digital innovation as it looks to scale its presence in an increasingly competitive global market.
