Ad Campaigns
Centrum unveils campaign on bridging nutritional gaps
Mumbai: Centrum, a multivitamin brand, has launched an educational campaign to highlight hidden nutritional gaps in daily diets, even among those who maintain regular eating habits. Targeting adults and seniors over 50, the campaign addresses potential deficiencies and how to address them with the right multivitamins.
The campaign focuses on common nutritional gaps affecting many Indians due to inadequate micronutrient intake. Centrum encourages individuals to recognize early signs of deficiency, such as fatigue and joint pain, and to incorporate daily multivitamins alongside a balanced diet and active lifestyle. The films emphasise that a full plate does not always equate to complete nutrition.
Through clear visual demonstrations, the brand collaborates with health experts to showcase the role of multivitamins in filling nutritional gaps that can persist even with a healthy diet. Centrum multivitamins provide essential vitamins and minerals to meet daily nutritional needs.
Haleon ISC category lead- vitamin and mineral supplements Garima Gupta said, “In today’s fast-paced world, maintaining a truly balanced diet can be challenging. We recognize that food is deeply personal, connecting us to our culture, families, and memories. However, our modern lifestyle can sometimes create nutritional gaps, even when we enjoy a diverse diet. Our films illustrate these gaps through easy-to-understand visual demonstrations. Centrum multivitamins are tailored to Indian RDAs (recommended dietary allowance), helping to fill these gaps and keep us healthy health from within.”
Through this campaign, Centrum continues to educate Indians of all ages on how to listen to their bodies and understand their deeper nutritional needs. By promoting holistic wellness from within, we encourage everyone to feel the difference, every day.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
