Ad Campaigns
Celio launches digital film for Durga Pujo and Dussehra
Mumbai: French menswear brand Celio celebrates the festive spirit with the launch of its new digital film, highlighting love, joy, and shared moments during the Durga Pujo and Dussehra festivals. The campaign showcases how Celio’s premium menswear collection helps you find your style match while celebrating togetherness.
This festive season, Celio brings its latest campaign to two culturally rich markets—West Bengal and Andhra Pradesh-Telangana. The brand has adapted the film in Bengali and Telugu to create a more relatable experience for local audiences. In Bengal, the digital film features actors John Bhattacharya and Ushasi Ray, while in Andhra Pradesh-Telangana, actor Akhil Sarthak and actress Pujita Ponnada bring the story to life. The film’s art direction, set design, and casting reflect the cultural vibrancy and regional flavor of each market.
Sharing his enthusiasm for the campaign Celio India CEO Satyen Momaya said, ‘’Festivals are a time to celebrate the bonds we share, and our new festive campaign perfectly captures the warmth, love, and spontaneity that make these occasions so special. We wanted to tell a story that resonates across India, while also paying homage to the unique cultural nuances of Bengal and Andhra Pradesh-Telangana. These two regions are very important to us, and this campaign is our way of deepening our connection with the people there. We aim to make Celio a part of festive celebrations, ensuring that no matter the occasion, one can find their love and style match with us. Through this film, we’re inviting everyone to embrace the festive spirit and celebrate in style with Celio, doing it your way’’.
Produced by Schbang Motion Pictures, the film brings a heartfelt story to life, drawing on real-life inspiration and leaving viewers with a smile as they connect with the essence of love, style, and festive cheer.
The digital film follows a young couple as they navigate last-minute festive shopping. Their playful banter centers on the husband’s procrastination, much to his wife’s amusement. As she takes charge and buys him a festive shirt from Celio, the story takes a twist when the husband surprises her by decorating their home and wearing the shirt she chose. Their shared taste in fashion becomes a symbol of their love, adding warmth to the festive celebrations.
Schbang group creative manager Simran Kulkarni said, “When writing this script, we drew inspiration from a real-life story that instantly brought us joy, and we knew it would do the same for others. It’s been wonderful to watch how our production team at Schbang Motion Pictures brought this story to life, capturing the emotions and warmth in a way that leaves you with a smile. It’s a feeling that everyone can relate to, and that’s what makes it so special.”
The festive film highlights Celio’s versatile collection, featuring stylish and comfortable items like loose denims, cargo pants, embroidered and flat knit shirts, soft-touch jeans, and polos—ideal for any festive occasion. Each piece combines fashion with comfort, enabling individuals to express their style while celebrating with loved ones.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
