MAM
Celebrity-owned beauty brands trump endorsements by celebrities
Mumbai: Latest data from YouGov shows that celebrity beauty brands are popular among people and more than three in five urban Indian consumers (62 per cent) say they have ever tried a beauty brand (skin, hair, nail, or makeup) owned by a celebrity.
Among the various generations, millennials were most likely to say they have ever tried celebrity beauty brands (69 per cent).
When it comes to trust, slightly over a fifth of urban Indians (22 per cent) said they trust celebrities with beauty brand endorsements, while a slightly higher percentage (28 per cent) trust them with advocacy of beauty brands owned by them. However, a large proportion (45 per cent) does not trust them with any kind of beauty endorsements- for self-owned or other brands.
The data shows that consumers seem divided on their opinion of a celebrity’s influence on their purchase decision. A third say they are more likely to buy from a beauty brand endorsed by a celebrity (32 per cent), and another third disagree with this view (33 per cent). But when a brand is owned by a celebrity, they are more likely than unlikely to buy it.
Interestingly, when it comes to comparison with influencers, consumers are more likely to say they trust influencers over celebrities for product recommendations (38 per cent vs 27 per cent). However, when the comparison is with Hollywood celebrities, urban Indians are more likely to trust Indian celebrities.
Among those who have tried celebrity-owned beauty brands, 27 per cent claim they have had a bad experience but 45 per cent have not. The high price of products was the biggest reason for a sour experience with celeb brands (68 per cent), followed by poor quality products (38 per cent) and misleading information or false claims (28 per cent).
When it comes to awareness of celebrities that own beauty brands, Deepika Padukone leads the table, with over a third of urban Indians (34 per cent) saying they are aware of her owning a beauty brand.
Katrina Kaif and Priyanka Chopra follow in second (at 32 per cent) and third (30 per cent).
On the trust barometer, Katrina Kaif comes on top, with almost a quarter saying they trust her (23 per cent). Deepika Padukone is a close second (at 22 per cent). One in five trust Hritik Roshan (20 per cent), and just as many (19 per cent) claim they trust Priyanka Chopra.
It is interesting to see Hritik Roshan score high on awareness and trust in an industry dominated by women.
Even though Alia Bhatt and Anushka Sharma do not own any beauty brands, people associate them with this category and a sizeable proportion trusts them with recommendations, a great advantage should they want to start their own line.
Methodology: YouGov Surveys: Serviced provides quick survey results from nationally representative or targeted audiences in multiple markets. This data is based on a survey of adults aged above 18 years in India with a sample size of 1005 respondents. The survey was conducted online in August 2023.
MAM
Continental Tires appoints Nevin Aslan-Özkan as Managing Director for India
Finance leader to drive growth in passenger vehicle segment from 6 April 2026.
MUMBAI: Continental Tires has put a fresh pair of tyres on its Indian leadership and this time, they’re rolling with strong financial horsepower. The premium tyre manufacturer has announced the appointment of Nevin Aslan-Özkan as managing director of Continental Tires India, effective 6 April 2026. She succeeds Samir Gupta, who stepped down on 5 April 2026 for personal reasons.
Nevin joined Continental in 2017 and has held key leadership roles in Mergers & Acquisitions and Strategy & Business Development across EMEA and APAC. Since May 2025, she has served as Chief Financial Officer for Continental Tires India, shaping the company’s financial strategy and performance.
In her new role, she will lead the company’s growth agenda in India, with a sharp focus on accelerating its presence in the passenger vehicle segment. This appointment comes at a pivotal time, following the recent launch of the CrossContact A/T² tyre, the first market globally to receive this product and a €10.5 million (approximately Rs 100 crore) investment to strengthen Continental’s position, particularly in the ultra-high-performance (UUHP) segment.
Nevin Aslan-Özkan said, “India continues to be a strong focus market for Continental Tires. Guided by our ‘In the Market, For the Market’ approach, we will continue to deliver products and technologies designed for Indian roads.”
Samir Gupta, who joined Continental in 2012 and served as managing director since January 2022, was recognised for his significant contribution to expanding the brand’s footprint in India.
Continental is a leading global tyre manufacturer founded in 1871. The company generated sales of €19.7 billion in 2025 and employs around 78,000 people across 54 countries. Its Tires group sector, which includes premium car, truck, bus, two-wheel and specialty tyres, recorded sales of €13.8 billion in fiscal 2025 and employs more than 56,000 people worldwide.
With Nevin Aslan-Özkan at the wheel, Continental Tires India is clearly gearing up for a smoother and more aggressive drive in one of the world’s fastest-growing automotive markets. The road ahead looks promising.
