Ad Campaigns
Celebrate World Bee Day with Saffola Honey
Mumbai: This World Bee Day, get ready to be buzzing with excitement as Marico Limited’s Saffola Honey, one of India’s leading honey brands, has launched the #BEE-llionaire campaign. The new campaign aims to educate consumers and raise awareness of the importance of pollinators and the crucial role that bees play in our lives. In honour of this important occasion, Saffola Honey has organised a fun and captivating social media contest, to engage participants and spread awareness about bee conservation, while standing a chance to win exciting prizes.
World Bee Day, observed annually on 20 May, serves as a global reminder that bees play in pollinating plants and ensuring the stability of our natural environment. Saffola Honey’s #Bee-lionaire campaign commemorates this day by educating users through a fun contest highlighting a few interesting facts on how bees are a boon to mankind. To participate, individuals will need to visit the Saffola Foodie Instagram handle and click the link in the bio to answer questions related to bees and their habitat. Participants who answer a minimum of 05 questions stand a chance to win up to 50 per cent off on Saffola Honey Gold 500gm jar from their website.
Through this initiative, Saffola also encourages consumers to do their little bit for the bees by planting bee-friendly water fountains in their gardens or balconies, avoiding the use of pesticides.
Bees are the most important pollinators on earth and saving them is of utmost importance to mankind and save our future. They are responsible for pollinating over 80 per cent of flowering crops that provide food for humans and other animals. Developed by the WeCreate agency, the contest will go live on 19 May 2023 and will run till 21 May 2023.
Saffola Honey sources its honey from pristine sources in India that have the choicest flowers and bees. The brand goes the extra mile to ensure that only the finest and purest honey reaches the consumers’ table. One of the reasons behind Saffola’s exceptional honey is its careful sourcing from the bountiful forests of Sundarbans, Aravallis, and the valleys of Kashmir. This helps in producing one of the finest quality honey that is 100 per cent pure and natural.
Marico Ltd COO-India & CEO – new business Sanjay Mishra said,“Saffola, the master brand is known for its purpose and innovation and this Saffola Honey campaign is yet another instance of our commitment to make a difference. The central idea of the #Bee-llionaire campaign is to raise awareness about the importance of bees and their role in maintaining a healthy ecosystem. Through this fun and educational campaign, we want to encourage our consumers to do their little bit towards the environment. We believe that every little action counts, and together we can make a big difference. On this special day, let us come together and be grateful to bees for their invaluable contribution to our world.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
