Ad Campaigns
Ceat’s satirical take on how commuters & drivers act during monsoons
MUMBAI: To ensure safe travel for bike riders against uncertainties during the monsoon season, Ceat Limited, a leading tyre manufacturer, has launched its latest TVC ‘Nehlau’. Conceptualised by ‘Ogilvy and Mather’, the TVC addresses the core issue faced by bike riders of water splashes and getting drenched owing to the onslaught of larger vehicles moving past at high speeds. Such scenario can lead to slippage of vehicle or an accident. In order to prevent slippage of vehicles and ensure stronger tyre grip on wet roads, Ceat TVC announces the launch of its monsoon smart range of tyres.
With its tongue-in-cheek humour, the TVC sets the narrative keeping its character “Mr. Nehlau” in the limelight. The story depicts the common incident observed on the roads during rainy season, wherein a super-fast vehicle driven by Mr. Nehlau takes an immense pleasure in splashing water on the passing by vehicles and pedestrians. At the end of the TVC, Ceat tyres save the biker from the huge water splash while conveying the strong message of ensuring safety of bike rider in difficult rainy situations.
Ceat VP marketing Nitish Bajaj said, “Our attempt is to ensure safety of bike riders from all the hazards that come along during the monsoon season, which can challenge the riding experience. Tyre plays a crucial role in holding the ground, which is direly needed for bike riders in such season.”
According to Ogilvy and Mather senior creative director Rohit Dubey, “Modern consumer has an attention span of a mayfly and commercials are watched on mute in gyms, lounges and lobbies. Just an insight is not enough. And that’s the raison d’être of our time-slice treatment.”
“At a sub-cutaneous level, this campaign is not just about sensitizing the consumer to Ceat’s ‘all season tyres’, it’s also an attempt in bolstering our brand voice. We intend to strike a chord with bikers not just as a tyre manufacturer, but as a riding mate who knows what they go through”, he added. The film has been shot in Film city Mumbai and directed by Arun Gopalan.
Ceat’s brand positioning has always been geared towards focusing on the tyres’ superior grip which provides a safer travelling experience. This is one of the many initiatives Ceat has undertaken to reiterate its audience connect.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
