Ad Campaigns
CEAT tyres’ new TVC campaign “For the Game called Road”
MUMBAI: India’s leading tyre manufacturer CEAT Ltd has released new television commercial today, which aims at communicating the importance of superior grip tyres in keeping the scooter users safe. This is a part of its ongoing two wheeler campaign “CEAT It Help” which is based on real road insights wherein tyres play an important role in keeping the rider safe from unavoidable obstacles during daily commute on Indian roads.
CEAT TV campaigns are mainly based on issues of road safety to drive home the importance for its tyres and this TVC is no different in delivering the brand purpose of making mobility safer and smarter every day.
CEAT marketing vice president Nitish Bajaj said, “Scooter tyres are an important and a fast growing category for CEAT. We are launching the campaign in Tamil Nadu on TV and digital mediums and plan scaling it up pan India henceforth. Women users are a key growth driver for the scooter sales and this will the first time a major tyre manufacturer has singularly focused on women users in the category.
The brand communication for CEAT always focusses on smart and safe mobility on Indian roads and you will see that all our TV campaigns come together to convey the same message to our consumers from different walks of life.”
The half a minute video showcases a progressive woman riding her scooter in a crowded market with her kid, when all of a sudden, ‘Kamla’ a rogue cow comes in her way. Kamla is a pivotal character in the film that adds humour and catches viewer’s attention, and this is the first time CEAT has moved its attention from human jaywalkers to street animals. A freeze frame effect is used to build the anticipation of a collision, which is safely avoided in time due to CEAT tyres’ superior grip.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
