MAM
CEAT Tyre launches its new TVC
MUMBAI: Safety is the key word for them who love driving in wet conditions especially for the rider who needs a good grip on the road in rains, safety is of utmost importance to the rider and ‘CEAT all season tyres provide him with it‘.
The TV commercial is created by Ogilvy Mumbai.
CEAT ED – Operations Arnab Banerjee said, “This is the first time that we are trying this technique, which will approximate a real view as seen by a biker on the road. We have a fantastic all season tyre which is excellent for wet conditions. We know how Indian roads are – there is absolutely no road sense. It‘s important to keep ourselves and everyone safe on the road during the monsoons, which is why the ‘CEAT all season tyre‘ is great. We never had a wet condition film. This is the first time we are doing such a thing and we are sure it will give our customers an additional assurance that they are safe on Indian roads even in wet conditions.”
“We have focused on superior grip which is a major product benefit to the customer and therefore offer safety as a key consumer benefit; in this communication also you will see superior grip in wet conditions and how one can be monsoon smart using CEAT Tyres,” he added.
“The communication is not limited only to a TVC. This time CEAT is launching a first-of-its-kind property called ‘CEAT monsoon smart‘,” added Tiwari.
Talking about the TVC, Ogilvy Mumbai ECD Anup Chitnis said, “This is a new offering from CEAT and we therefore wanted to enhance what actually happens in rainy seasons, where the biker needs a good grip on the road. It‘s slippery and bikes try to avoid pot holes, so we thought it would be beautiful to show what the biker actually goes through and what he faces. Hence we came up with a script that shows the point of view of the biker in real conditions.”
The commercial starts with the normal tyer‘s user who meets with an accident because of the tyer‘s bad grip in monsoon and then the ad showcases a CEAT Tyer user who has a ‘superior‘ wet grip.
The brand will take the help of on-ground activation such as a Tyre Check-up Camp, a demo tool to showcase the wet grip Tyre and its benefits, and dealer level activation. The idea will also be extended to the digital medium extensively.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
